Jon Dobson Email & Phone Number

London, GB

London, GB

Head the marketing for the Broker, Partner and Direct Marketing programmes at this market-leading fintech. Responsible for multi-million marketing budgets, devising strategy for each programme, translation to marketing plans of online and offline channels to deliver against this strategy, and, leading high-impact teams, the execution of those plans and.

SME marketing agency. Planned and undertook marketing projects for small businesses in Kent and South London

Bromley, Kent, GB

Responsible for all of the direct marketing activity for all consumer brands within this market-leading financial services group: Direct Line, Churchill, Privilege and Green Flag. Subsequently appointed to define the Target Operating Model as part of DLG's massive 'Best For Customer' business transformation project

GB

Responsible, as Head of Customer Recruitment, for the customer acquisition strategy, including a new approach to multi-channel recruitment and ongoing recruitment/reactivation performance for these jewellery, homewares and collectibles brands. Customer recruitment primarily achieved via direct marketing, press advertising and digital. Remit grew in phases.

London, England, GB

Leusure and travel publisher. Responsible for the formulation and delivery of all customer acquisition and CRM activity for Time Out magazine, encompassing the planning, forecasting and execution of all online and offline marketing for the publication

Women's fashion retailer. Marketing Campaigns Manager, Freemans Ireland (Jan 2008-April 2009), with P&L-level responsibility for the development of the Freemans brand in Ireland, encompassing all multi-channel customer acquisition and retention activities for this young brand. Progressed to role from Customer Acquisition Campaign Manager, Freemans UK (Aug.

London, London, GB

Professional and academic publisher. Responsible for strategic management of entire range of subscription-based products and all subscriber acquisition and retention. Focus on direct marketing: responsible for all collateral from conception and copywriting, to print-buying and completion, and all elements of the marketing mix

Wine merchant operating bars and restaurants. Summer Intern position whilst at University, centred on the Canary Wharf site but with travel to other London locations. Sole intern position, where gained exposure to planning and budgeting, front of house, kitchen management and ops, stock management, corporate functions and staffing

B.A. Hons

4 'A'-Levels; 1 'O'-Level; 9 Gcses

Education record