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I have recently worked with our business - Naga Optical. This is a 58 year old optical chain which has been very traditional with regards to marketing strategies and business management in general.After doing an assessment of the current business state, I have done a SWOT analysis on the marketing department. I have created a brand fascination profile, a conversion funnel and a choice of buyer persona for the client. After which, I have developed marketing strategies for the company by launching a website with a user-friendly e-commerce link set-up and harmonize their social media identity. I have also launched a 21-day social media campaign thru facebook, twitter and Instagram using the Hootsuite program. I work with Wordpress and Wix for web development. I do the photoshoots of products using state-of-the-art photography handhelds and use Canva to turn photos into graphic campaigns. I use Hootsuite a lot for social media campaigns. I also deal with Google Analytics for assessment and monitoring.I would prefer to work on medical campaigns but I am open to doing other business structures / institutions as well. I believe any business requires the same though process and analysis, policy making regardless of the field of interest. And this is what I bring to the table.

• Digital Online Strategist

  Naga Optical

  Jan 2020 - Present