As the Senior Software Engineer Team Lead at Quick Signage, a Shopify-based platform, I lead a team in building and enhancing key functionalities using Laravel and Livewire for web services. My leadership has driven the successful development of a robust dashboard for reporting and integrations, implementing various advanced solutions such as:* Conversion Rate Optimization (CRO): Introduced and implemented smarter methods to enhance platform performance and drive conversions.* Customer Journey Tracking: Developed tools to comprehensively track customer interactions across the platform, optimizing engagement and user experience.* Google Tag Manager Integration: Customized the integration to streamline workflow data, ensuring precise tracking and analysis for better decision-making.* Automated Signage Mockup Generator: Built an automated tool that dynamically generates signage mockups, increasing design efficiency.* CRM Integration (Hubspot): Seamlessly integrated Hubspot into the platform, facilitating a smooth CRM workflow for customer management.* Airtable Integration: Implemented integration with Airtable for efficient data management and tracking.* Abandoned Cart Tracking: Deployed intelligent tracking mechanisms to capture and analyze abandoned carts, leading to enhanced re-engagement strategies.These improvements have resulted in significant advancements in the platform's overall efficiency, customer engagement, and sales optimization.

As a Full Stack Engineer at Newswire, a SaaS platform, I managed and enhanced several products. My key tasks included: * Building & maintaining the contract signing platform using Docusign API & webhooks * Developing and maintaing the influence program * Developing and maintaining the press release writing system * Part of the Media Database development team * Part of the invoices & subscriptions team * Part of the Salesforce integration team * Maintaining and updating existing products * Updating and refactoring older codebase * Code reviews, bugfixes * Brownbag(s) on coding methodologies

I have successfully led the implementation of HIPAA compliant color vision testing system for Waggoner Diagnostics.Some of my key responsibilities here included: * Leading the technology initiatives throughout the company.* Building, developing and leading company's tech team of developers and engineers* Developing and managing company's technology roadmap* Building, maintaining and constantly improving company's technological infrastructure* Leading the technical strategy/roadmap across the board - in product development, external partnerships, infrastructure, and talent acquisition* Strategic thinking - keeping an eye on competition and competitive advantage while also identifying additional market opportunities.* Hand on coding, if and when needed