Aaron Dodez Email and Phone Number
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I am a seasoned marketer who is currently Head of Growth at Katin, an iconic surf lifestyle apparel brand.I've run acquisition marketing for multiple startups and mid-stage companies, including a few simultaneously. My background includes an early stint as a digital marketer at LendingTree in the early 2000s, a digital performance marketing agency executive where I managed a dozen-person team, working at Machinima, and one of the first MCNs in the YouTube space. At RPA, my team ran social media for large companies like Honda before I helped launch the agency's Digitial Strategy department and worked on Super Bowl Ads and award-winning digital-first campaigns.Before going in-house at Katin, I worked mainly as a Fractional CMO with DTC companies built on the Shopify platform and as a Partner at Otoro Digital - a performance advertising agency focusing on B2C eCommerce brands. I've run/managed everything during my career from Search, Paid Social, Affiliates, Analytics/Attribution, Email/SMS, general marketing, creative, and eCommerce strategy and scaled a dozen brands from the ground up.
Katin Usa
View- Website:
- katinusa.com
- Employees:
- 5
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Head Of GrowthKatin Usa Oct 2024 - PresentCompton, California, United StatesAs Head of Growth, I am responsible for the growth strategy and execution for eCommerce through marketing strategy, paid media/customer acquisition, retention/loyalty, analytics, and P&L management.
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Paid Media And Ecommerce LeadKatin Usa Jun 2016 - Sep 2024Compton, California, United StatesLaunched, led, and grew paid media, eCommerce, and Analytics efforts while leveraging third-party resources, working with the internal creative teams and Owner to push marketing holistically forward, contributing to yearly double-digit plus growth.
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PartnerOtoro Digital Jan 2022 - Oct 2024Newport Beach, California, United StatesOtoro Digital is a growth marketing agency delivering outsized eCommerce sales and efficiency across leading publishers including Google Ads, Facebook/Instagram Ads, Affiliates, Pinterest, TikTok, and others as well as Email and SMS strategy, website conversion optimization, and CMO-level marketing strategy and analytics. -
FounderRestless Human Jan 2018 - Dec 2021Greater Los Angeles AreaAs an independent consultant and fractional CMO, I specialized in eCommerce and early/mid-start-up growth strategies, data analytics, SEM/SEO, paid social media (FB/IG/Snap/Pinterest/YouTube), digital content strategy, Google Shopping, email (Mailchimp and Klaviyo) and SMS (Attentive), the Shopify platform and Influencers. The focus was on hardcore direct response activities overlaid with smart growth KPIs and demand-driving strategies. Past Brand Partners I helped scale from the ground up:Ruggable, Business & Pleasure, Mayde Towels, Katin, LA Collective, Build-A-Head -
Vp Of AcquisitionEsalon Dec 2016 - Jan 2018Culver City, CaLed customer acquisition and social media for eSalon, a custom home hair color subscription eCommerce start-up located in El Segundo. My team was 7 people strong with a focus is on Facebook, Taboola/Native Advertising, Brand and DR Video, SEM/SEO, Influencers and email. Helped grow onsite conversion rates 400%, as well as achieived YoY order/revenue growth while increasing marketing efficiency (heavily DR/CPA-focused metrics) on those orders in the process.eSalon was acquired in 2019 by Henkel. -
Vp, Digital StrategyRpa Aug 2011 - Dec 2016Santa Monica, CaManaged dozen person team and led digital strategy and social media for RPA and their suite of clients including Honda, Southwest, Intuit, Los Angeles Clippers, Farmers Insurance and others. The focus was creating digital content distribution and engagement strategies, directing all social media efforts, driving digital thinking forward for our clients and internally, identifying paid media opportunities and partners, managing social influencers, and working with the RAI on media measurement/insight frameworks. I also was on the team of a variety of high profile brand and award-winning digital campaigns including 6 Super Bowl ads. -
Vp, Digital MarketingMachinima Jan 2010 - Jul 2011West Hollywood, CaBuilt out analytics practice and team as well as yield optimization and performance marketing infrastructure, processes and strategies. Developed digital marketing thinking that helped drive internal and external video promotional efforts. Project managed initial iPhone and Android application launches while managing all mobile acquisition efforts. Additionally, was responsible for Facebook fan and application acquisition and drive social media strategy. Member of executive team. Reported directly to the CEO. -
Senior Director, SemThe Search Agency Nov 2006 - Jan 2010Santa Monica, CaLed a 12 person team that managed SEM and Landing Page Optimization for two dozen clients including some of the biggest brands in the internet space. I handled strategy, client relations, bid management and general account management functions for my team's book of business that represented a large percentage of total SEM revenue for the company. -
Director Of MarketingBlue Lava Group Jan 2006 - Nov 2006Santa Monica, CaManaged all of Blue Lava Group’s internet marketing and analytics efforts across their half dozen eCommerce stores. Incrementally grew revenue and margin by leveraging SEM, SEO, product shopping engines and landing page testing. Project managed implementation of both the Omniture web analytics package and an automated bidding tool (Efficient Frontier). Hired and managed 3 copywriters for company-wide SEO initiative and was part of the beta feedback team for Omniture’s SearchCenter product. -
Senior Director, Search MarketingLendingtree, Llc Jan 2005 - Jan 2006Charlotte, North Carolina AreaCreated Search Marketing department (SEM and SEO) and grew LendingTree into one of the largest financial services advertisers on Google and the largest in the loan category. Responsible for an online marketing budget of $25 million that drove over ¼ of totally company lead volume. Managed strategic, multi-brand relationships with Google, Yahoo!, Microsoft, BankRate and more. Member of team that evaluated and analyzed acquisition opportunities. -
Director, Online Marketing & AdvertisingLendingtree, Llc Jan 2003 - Dec 2004Charlotte, North Carolina AreaConsistently out performed revenue and lead volume goals while managing search marketing, affiliate marketing and other online marketing partners. Beat revenue goals by 70% in 2003 and 44% in 2004. Analyzed and negotiated multi-million dollar online ad buys. Drove internal database initiative, implemented marketing technical projects involving tracking, analytics and automation.
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Affiliate Marketing ManagerLendingtree, Llc Aug 2000 - Dec 2002Charlotte, North Carolina AreaManaged 2,000 active affiliate partner sites and $3 million plus annual budget. Helped grow Affiliate Channel through affiliate communications, promotions, P&L analysis, and program marketing strategy. Increased loan application volume and profitability of affiliate channel by 300%.
Aaron Dodez Skills
Aaron Dodez Education Details
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Marketing -
B.S. Marketing / International Business
Frequently Asked Questions about Aaron Dodez
What company does Aaron Dodez work for?
Aaron Dodez works for Katin Usa
What is Aaron Dodez's role at the current company?
Aaron Dodez's current role is Head of Growth at Katin.
What is Aaron Dodez's email address?
Aaron Dodez's email address is ad****@****ail.com
What is Aaron Dodez's direct phone number?
Aaron Dodez's direct phone number is +131049*****
What schools did Aaron Dodez attend?
Aaron Dodez attended Emerson College, Bowling Green State University.
What are some of Aaron Dodez's interests?
Aaron Dodez has interest in Product Marketing, Mobile, E Commerce, Apple Iad, Social Media, Web Marketing, Health Care, Iphone Applications, Clean Technology, Startup Advice And Strategy.
What skills is Aaron Dodez known for?
Aaron Dodez has skills like Digital Marketing, Sem, Online Advertising, Digital Strategy, Online Marketing, Integrated Marketing, Social Media Marketing, Seo, E Commerce, Advertising, Affiliate Marketing, Mobile Advertising.
Who are Aaron Dodez's colleagues?
Aaron Dodez's colleagues are Pauline Arnoult, Zack Flores, Nicholas Chalmers, Trevor Girard, James Sarandis, John D. Konno, Steve Wilde.
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