Aaron Dodez Email & Phone Number

Compton, California, United States

As Head of Growth, I am responsible for the growth strategy and execution for eCommerce through marketing strategy, paid media/customer acquisition, retention/loyalty, analytics, and P&L management.

Compton, California, United States

Launched, led, and grew paid media, eCommerce, and Analytics efforts while leveraging third-party resources, working with the internal creative teams and Owner to push marketing holistically forward, contributing to yearly double-digit plus growth.

Newport Beach, California, United States

Otoro Digital is a growth marketing agency delivering outsized eCommerce sales and efficiency across leading publishers including Google Ads, Facebook/Instagram Ads, Affiliates, Pinterest, TikTok, and others as well as Email and SMS strategy, website conversion optimization, and CMO-level marketing strategy and analytics.

Greater Los Angeles Area

As an independent consultant and fractional CMO, I specialized in eCommerce and early/mid-start-up growth strategies, data analytics, SEM/SEO, paid social media (FB/IG/Snap/Pinterest/YouTube), digital content strategy, Google Shopping, email (Mailchimp and Klaviyo) and SMS (Attentive), the Shopify platform and Influencers. The focus was on hardcore direct response activities overlaid with smart growth KPIs and demand-driving strategies. Past Brand Partners I helped scale from the ground up:Ruggable, Business & Pleasure, Mayde Towels, Katin, LA Collective, Build-A-Head

Culver City, Ca

Led customer acquisition and social media for eSalon, a custom home hair color subscription eCommerce start-up located in El Segundo. My team was 7 people strong with a focus is on Facebook, Taboola/Native Advertising, Brand and DR Video, SEM/SEO, Influencers and email. Helped grow onsite conversion rates 400%, as well as achieived YoY order/revenue growth while increasing marketing efficiency (heavily DR/CPA-focused metrics) on those orders in the process.eSalon was acquired in 2019 by Henkel.

Santa Monica, Ca

Managed dozen person team and led digital strategy and social media for RPA and their suite of clients including Honda, Southwest, Intuit, Los Angeles Clippers, Farmers Insurance and others. The focus was creating digital content distribution and engagement strategies, directing all social media efforts, driving digital thinking forward for our clients and internally, identifying paid media opportunities and partners, managing social influencers, and working with the RAI on media measurement/insight frameworks. I also was on the team of a variety of high profile brand and award-winning digital campaigns including 6 Super Bowl ads.

West Hollywood, Ca

Built out analytics practice and team as well as yield optimization and performance marketing infrastructure, processes and strategies. Developed digital marketing thinking that helped drive internal and external video promotional efforts. Project managed initial iPhone and Android application launches while managing all mobile acquisition efforts. Additionally, was responsible for Facebook fan and application acquisition and drive social media strategy. Member of executive team. Reported directly to the CEO.

Santa Monica, Ca

Led a 12 person team that managed SEM and Landing Page Optimization for two dozen clients including some of the biggest brands in the internet space. I handled strategy, client relations, bid management and general account management functions for my team's book of business that represented a large percentage of total SEM revenue for the company.

Santa Monica, Ca

Managed all of Blue Lava Group’s internet marketing and analytics efforts across their half dozen eCommerce stores. Incrementally grew revenue and margin by leveraging SEM, SEO, product shopping engines and landing page testing. Project managed implementation of both the Omniture web analytics package and an automated bidding tool (Efficient Frontier). Hired and managed 3 copywriters for company-wide SEO initiative and was part of the beta feedback team for Omniture’s SearchCenter product.

Charlotte, North Carolina Area

Created Search Marketing department (SEM and SEO) and grew LendingTree into one of the largest financial services advertisers on Google and the largest in the loan category. Responsible for an online marketing budget of $25 million that drove over ¼ of totally company lead volume. Managed strategic, multi-brand relationships with Google, Yahoo!, Microsoft, BankRate and more. Member of team that evaluated and analyzed acquisition opportunities.

Charlotte, North Carolina Area

Consistently out performed revenue and lead volume goals while managing search marketing, affiliate marketing and other online marketing partners. Beat revenue goals by 70% in 2003 and 44% in 2004. Analyzed and negotiated multi-million dollar online ad buys. Drove internal database initiative, implemented marketing technical projects involving tracking, analytics and automation.

Charlotte, North Carolina Area

Managed 2,000 active affiliate partner sites and $3 million plus annual budget. Helped grow Affiliate Channel through affiliate communications, promotions, P&L analysis, and program marketing strategy. Increased loan application volume and profitability of affiliate channel by 300%.

M.A. Integrated Marketing Communications, Marketing

B.S. Marketing / International Business