Lead a team of 7 in NPD and product management to innovate and manage the entire portfolio of this leading consumer durables brand.• Promoted from product manager to lead entire NPD group within 6 months.• Managed $1.8M budget leading outside design agencies, a team of 6 engineers and 2 product managers.• Strategized and executed product portfolio to win 3 PLRs with Lowe’s and Home Depot.• Created product centric dashboard to gain product insights and enable informed decision making.• Successfully launched over 200 new SKUs on time, quality and within budget.• Contributing team member instrumental in growing NPD% to >25% in 2020 from <15% in 2019.• Singlehandedly championed Hori Hori as obvious gap to our portfolio. Lowe’s acceptance with 24,000 expected annual units.• Updated >70 SKU package artwork to improve communication of F&B storyline.• Developed GMROI rationalization methodology and led company effort resulting in 10% SKU count reduction with no detrimental impact to profit.• Launched Burgon & Ball brand in North America. $300k Yr1 in limited roll out exceeded forecast.• Executed >20 product enhancements.• Led product management team responsible for private label program, $1M incremental Yr1.• Implemented Enovia PLM.

Grow professional motorcycle racing startup by mining and transforming audience data into information, insights and actionable strategies.• Analyzed financial statements and performed due diligence of potential acquisitions including EBR motorcycles, Hearst publications and AMA Pro Racing.• Developed dashboards to monitor and optimize online performance (SEO, website, social platforms).• Attracted 100,000 FB and 48,000 IG followers organically in 3 years through continual post monitoring and optimization.

Turned product ideas and concepts into a startup business. Responsible for all R&D, project management, testing, marketing, business development, and fulfillment activities.

Full P&L responsibility over $25MM knee orthotics medical device portfolio. Cradle to grave portfolio management with emphasis on pipeline development, positioning and pricing. Customer Insight• Collected and prioritized customer and patient insights for reinvigoration of Innovator DLX post op brace. Incremental lift of 37% in 2010 ($700k/yr revenue)• Spearheaded revamp of flagship Unloader One with product enhancements and ‘Plus’ line extension for obesity trends. Strategic Focus• Consolidated and formed product plan, integrated positioning, competitive matrices, and sales aids for the portfolio where previously acquired product lines had languished disjointed with no true ownership or leadership.• Championed product strategy shift in OTS Ligament bracing in response to gap analysis and market reimbursement dynamics. Business case received as ‘best we’ve seen’ by executive team. MVP exceeded aggressive sales goals.Action Oriented• Led departmental rationalization effort of entire portfolio resulting in 10% SKU count reduction with no detrimental impact to profit.• Responded to need for consolidation and simplification of measurement systems. Did not accept preconceived notions doubting the viability and instead dug deep for data and solutions. Successfully proved the merits and launched 2 universal measurements systems for both OA and Ligament braces.

$200MM+ consumer health and wellness durables portfolio lifecycle management and pipeline development with focus on consumer insights, opportunity sizing, stage gate process, project execution and IP acquisition.• Organized, collected, and synthesized market opportunity data against core competencies, manufacturing strengths, and IP portfolio creating ground-up strategic product roadmap.• Coordinated project execution and launch of line extensions worth annual revenues of $20M+.• Led project to replace low margin, non UPS-able products with new shipping-friendly platform. Margins grew from 44% to 68% and warehouse space needs were cut by 1/3.