As President of Freshwater Digital, I lead a dynamic team dedicated to transforming the digital signage landscape through innovative solutions, strategic insights, and a customer-centric approach. At Freshwater Digital, we specialize in developing and managing comprehensive digital signage networks for various industries, from retail and hospitality to corporate offices and beyond.Our focus is on providing turnkey digital signage services that include content creation, hardware… Show more As President of Freshwater Digital, I lead a dynamic team dedicated to transforming the digital signage landscape through innovative solutions, strategic insights, and a customer-centric approach. At Freshwater Digital, we specialize in developing and managing comprehensive digital signage networks for various industries, from retail and hospitality to corporate offices and beyond.Our focus is on providing turnkey digital signage services that include content creation, hardware integration, and ongoing network management, ensuring that our clients' messaging is both impactful and efficient. We pride ourselves on being hardware and software agnostic, meaning we always prioritize the solutions that best meet our clients' objectives while ensuring flexibility and scalability for future growth.Under my leadership, Freshwater Digital continues to expand its footprint by offering a blend of creative design and technical expertise. Our team collaborates closely with clients to deliver customized content and network strategies that effectively engage audiences and drive business outcomes. By leveraging our extensive experience in digital signage and content creation, we empower organizations to communicate their messages dynamically and effectively. Show less

As the Chief Operating Officer of Freshwater Digital, I lead our team of experts in delivering innovative and effective digital signage solutions to our clients. With a focus on customer satisfaction, we strive to create customized digital marketing strategies that align with our clients' business goals.At Freshwater Digital, we specialize in all aspects of delivering world-class digital signage solutions. We have a proven track record of success, having worked with a diverse range of… Show more As the Chief Operating Officer of Freshwater Digital, I lead our team of experts in delivering innovative and effective digital signage solutions to our clients. With a focus on customer satisfaction, we strive to create customized digital marketing strategies that align with our clients' business goals.At Freshwater Digital, we specialize in all aspects of delivering world-class digital signage solutions. We have a proven track record of success, having worked with a diverse range of clients across various industries, from small businesses to Fortune 500 companies.We take pride in our ability to stay ahead of the curve in the ever-evolving digital landscape, and we continue to invest in cutting-edge technology and training to ensure that our clients receive the highest level of service. Our team consists of experienced professionals who are passionate about what they do and are committed to delivering exceptional results.As COO, I am dedicated to fostering a culture of collaboration, transparency, and excellence within our organization. Our team's success is my top priority, and I am committed to providing them with the resources and support they need to thrive in their roles. Show less

Wave Signage was a software company that specializes in providing digital signage solutions for businesses. Founded in 2012, Wave Signage was the first company to introduce data-driven dynamic digital signage technology to the market. The platform overlays on other content management systems to create real-time, data-driven content automation.The company's digital signage solution is designed to provide businesses with a powerful tool for engaging customers, promoting products, and… Show more Wave Signage was a software company that specializes in providing digital signage solutions for businesses. Founded in 2012, Wave Signage was the first company to introduce data-driven dynamic digital signage technology to the market. The platform overlays on other content management systems to create real-time, data-driven content automation.The company's digital signage solution is designed to provide businesses with a powerful tool for engaging customers, promoting products, and delivering messages in a dynamic and interactive way. Wave's technology enables businesses to customize their messaging based on real-time data, such as weather, time of day, foot traffic, and more. This approach ensures that messages are targeted and relevant to the audience, increasing engagement and driving results.Wave Signage's platform is easy to use and can be accessed through a web-based interface, making it easy for businesses to manage their digital signage from anywhere. The platform also provides businesses with a wide range of customization options, including the ability to create custom templates, select from a variety of widgets, and incorporate third-party applications.Wave Signage was fully acquired by Freshwater Digital in 2019 and remains a tool we active use for driving advanced data-driven content. Show less

As the Director of Digital Strategy for Jack Morton Worldwide, I was responsible for developing and implementing digital marketing strategies that helped our clients achieve their business objectives. At Jack Morton Worldwide, we specialize in creating immersive brand experiences that connect with audiences on a deeper level and leave a lasting impression.In my role, I worked closely with clients to understand their unique needs and goals, and to develop customized digital solutions… Show more As the Director of Digital Strategy for Jack Morton Worldwide, I was responsible for developing and implementing digital marketing strategies that helped our clients achieve their business objectives. At Jack Morton Worldwide, we specialize in creating immersive brand experiences that connect with audiences on a deeper level and leave a lasting impression.In my role, I worked closely with clients to understand their unique needs and goals, and to develop customized digital solutions that aligned with their brand and messaging. I oversaw the entire digital strategy process, from conceptualization to execution, and ensured that all projects were delivered on time and within budget. Show less

As a Board Member of the MSU Marketing and Public Relations Board of Directors, I provided valuable insight and expertise on marketing strategies and industry trends. I collaborated with fellow board members to develop and execute marketing initiatives that effectively promoted the university and its programs to the community and beyond.Through my role, I gained a deep understanding of the unique challenges faced by educational institutions in today's digital landscape, and I worked to… Show more As a Board Member of the MSU Marketing and Public Relations Board of Directors, I provided valuable insight and expertise on marketing strategies and industry trends. I collaborated with fellow board members to develop and execute marketing initiatives that effectively promoted the university and its programs to the community and beyond.Through my role, I gained a deep understanding of the unique challenges faced by educational institutions in today's digital landscape, and I worked to develop solutions that addressed these challenges and drove measurable results. My contributions to the board helped to shape the university's marketing and public relations efforts and position it as a leader in the industry. Our most successful accomplishment was helping launch the “Spartans Will” campaign and the universities rebranding efforts. Show less

As Team Leader of the Digital Media Team at Meijer, I was responsible for spearheading the development and execution of digital marketing strategies that helped to drive business growth and customer engagement.I played a key role in the formation of the Meijer Digital Media Team, recruiting and mentoring a team of skilled professionals who were passionate about digital marketing and the Meijer brand. Together, we worked closely with cross-functional teams to deliver integrated marketing… Show more As Team Leader of the Digital Media Team at Meijer, I was responsible for spearheading the development and execution of digital marketing strategies that helped to drive business growth and customer engagement.I played a key role in the formation of the Meijer Digital Media Team, recruiting and mentoring a team of skilled professionals who were passionate about digital marketing and the Meijer brand. Together, we worked closely with cross-functional teams to deliver integrated marketing campaigns that effectively promoted the Meijer brand and its products to customers. Show less

As Co-Founder and EVP of Sales and Marketing for SimpleDine.com, I played a key role in establishing one of the world's first online food ordering platforms. Through my leadership and guidance, we were able to successfully raise over $1.5 million in two rounds of venture capital and grow the business to over 60+ employees, 78 markets, and 1000+ participating restaurants.Our team developed a suite of online ordering and other technology systems for restaurants, which helped to improve… Show more As Co-Founder and EVP of Sales and Marketing for SimpleDine.com, I played a key role in establishing one of the world's first online food ordering platforms. Through my leadership and guidance, we were able to successfully raise over $1.5 million in two rounds of venture capital and grow the business to over 60+ employees, 78 markets, and 1000+ participating restaurants.Our team developed a suite of online ordering and other technology systems for restaurants, which helped to improve their operational efficiency and customer engagement. Through our innovative approach and commitment to excellence, we established SimpleDine as a trusted partner within the restaurant industry.Our success did not go unnoticed, as we were able to license our core technology to Aramark's University Food Services, cementing our position as a leader in the online food ordering space. Show less