Incubating new-to-world innovations and overseeing the further development of emerging brands across the beverage spectrum.

CNW Employee Of The Year - 2022Manage brand strategy, positioning, communications, design & product innovation - Since 2017, Redhook brand home market share +43%, growing from a 6.5 share to a 9.3 share over 5 years - Increased brand net revenue from $18MM to $25MM+ on <$1MM S+M package during that time- Acting Brand Director during AB acquisiton - Fall 2020- Self-taught designer who has produced & designed multiple award-winning packages- Collaborated with Chef Shota Nakajima to open Kobo @ Redhook Brewlab in Seattle- Big Ballard Imperial IPA - #4 overall volume brand in Washington (launched 2017) (IRI)- Hazy Big Ballard Imperial IPA - #1 new item innovation in Washington in 2022, Top 10 National Craft Innovation (volume, IRI)

Brand and product design lead for Widmer Brothers Brewery, Redhook Brewery, and Square Mile Cidery.

Associate Brand Manager for CBA Northwest Brands including Redhook, Widmer Brothers & Square Mile

Worked on R/GA’s Nike account as a client-facing integrated producer focused on work with Global Sales, DTC, Digital Cross-Category, & NXT innovation. Scoped projects and managed cross-functional teams across Portland, NYC, Buenos Aires.Notable Projects:- “15 Years Of SB Dunk” microsite build- Nike.net (wholesaler portal) UX & Design overhaul - “Get Out Here” Cross-Category E-commerce Launch

Producer on the Nike account working on Global Sales, DTC, and Digital Brand.

- Market Research: SWOT analysis of several of the company's product lines. Researched the market and developed a brief for a new product line, which was presented directly to the president. - Photography: Organized and conducted lifestyle imagery photo shoot for several products. - Graphic Design: Produced graphic design work for press kit and product hang tags. - Event Organization: Organized and marketed charity bingo night and silent auction.

Researched framing effects on exercisebehaviors amongst different age groups of adults. Primary duties includedrecruitment of youth (18-35) and senior (65+) demographic, managingparticipant sessions, tracking study finances, and interdepartmental presentationof study data.