Doha Yoon Email & Phone Number

New York, NY, US

France

Consumer Marketing Coordinator for Balmain Beauty

Paris, Île-de-France, France

• Performed quarterly product performance analysis to identify growth blockers and opportunities through data analysis and client feedback, driving an increase in product adoption growth rate by 23%
• Adapted global product go-to-market strategies to local level and built seasonal/vertical playbooks for clients collaborating with marketing science and sales team, resulting in €27M of branding ads revenue
• Developed quarterly business plans and revenue targets with 73% QoQ growth rate, engaging in negotiations with vertical sales leads, and ensured effective follow-up through scorecards
• Conducted landscape analysis of 3 competitors (Google, Meta, Snapchat) in France and Germany, and defined narratives for upcoming product launches
• Analysed business cases throughout 5 key European markets to identify best practices for categories such as e-commerce, CPG, and luxury

Paris, Île-de-France, France

• Led global marketing strategy projects on how to optimise marketing activations with efficacy resulting in a 7% decrease in non-working advertising and promotional (A&P) spend
• Influenced stakeholders at various levels to shape strategic plans for 13 brands across 50 global markets, while fostering collaborative cross-functional relationships and overseeing brand development, product.
• Managed the agency roster for 3 key pillars (advertising, packaging, strategy) and assessed the relationship of partner agencies to build a new training course for marketing employees
• Initiated and organised 3 inclusivity & diversity events such as Women in Pernod Ricard (PR), LATAM in PR and PR-ide

• Supported 3 new products launches of 2 luxury fragrance brands: Editions de Parfums Frédéric Malle & Kilian Paris
• Led the analysis of brand performance versus competitors on social media and built content strategies using digital marketing analytic tools (Braze, Emplifi, Launchmetrics, Campaygn)
• Developed and refined comprehensive local brand strategies and 360° activation plans across EMEA markets, while assessing the efficacy of marketing budgets
• Planned and executed PR events, ranging from coordinating EMEA influencer profiles for media partnerships to managing live commercials, launching parties, and fashion week after-parties

Gwangju, South Korea

• AR&VR Research and Development company in South Korea
• Conducted competitor and market analysis on AR/VR industry to support the new product development of a flagship home fitness AR/VR solution
• Collaborated with internal and external teams to develop the pricing and sales strategy of new product launches
• Assisted the planning team in launching an AR/VR cognitive rehabilitation product utilising Unity,C# and 3DMax

South Korea

• Managed festival marketing for 129 artists performing to an audience of 40,000 through social media platforms such as Instagram
• Oversaw all activations with the artists: scheduling, content creation with partner brands, day-to-day artist relation management
• Activated and amplified brand activations with 8 partners such as a Korean beauty brand, Jaguar-Land Rover, and Perrier

Seoul, South Korea

• Conceptualized a pink ribbon campaign linking the theme colour of the breast cancer campaign to the trend of personal colour consulting
• Developed Pink Ribbon Campaign limited edition products for a brand, collaborating with packaging development agency and presented to brand directors
• Collaborated with the design and public relations team to create a campaign video and advertisements
• Organised the pink ribbon concert and marathon for 20,000 participants, with 7+ artists and a budget of €2 million, managing event logistics throughout

Master, Programme Grandes Ecoles - Master In Management

Specialised in Marketing - Ranked #1 MSc in Marketing worldwide by QS ▪ Recipient of HEC Paris Foundation’s merit-based scholarship for.

Bachelor Of Arts - Ba, French Language And Literature

▪ Awarded first place for a student career project with the original research topic ‘Korean beauty wave in Hong Kong’ and received funding.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Exchange student program