I partner with passionate clients to bring their visions to life with thoughtful design solutions.With years of experience designing in-house for web-based startups, I specialize in beautiful and goal-inspired website & collateral designs for e-commerce clients.Let's work together!

During my time at True&Co. — 1.5 years of which I was the Lead Designer — I had the privilege of working with a talented team on a wide range of design projects from UI/UX, product design to print catalog design. Below are a few my responsibilities & favorite projects from my tenure.• Owned visual design of e-commerce website & product features. • Worked closely with Head of Product and Development team to design and launch product features. Conducted user research, designed wireframes, and wrote specs for product features in addition to visual design. Actively managed agile product development process on Pivotal Tracker. Attended weekly dev sprint planning.• Member of cross functional task-force focused on website conversion. Designed and tested 30+ ideas in 6 month timeframe.• Collaborated with Creative Director and team of architects & retail designers to design the Try-On Truck — True&Co.'s physical retail pop-up store on wheels! • Owned visual design of all print marketing collateral including six 52-page print catalogs from concept to production. Prepped print-ready files and attended press checks.• Managed Junior Designer and Production Artist.If you'd like to chat more about my time at True&Co. don't hesitate to message me!

• Designed internal tool used to create and manage consumer-facing creative assets, significantly improving efficiency of creative and marketing teams. Responsible for UX design and wireframes. Collaborated with agile development team to push internal tool from concept to launch of MVP. • Designed and launched consumer-facing design contest platform with goal to improve customer engagement. Responsible for UX design, wireframes, and visual design. Collaborated with and managed contract developers to see product to launch. • Conceptualized and executed all creative assets for marketing and social media channels.• Spearheaded initiative to redesign consumer stationery product line. Worked cross-functionally with Operations, Engineering, and Marketing teams while managing freelance graphic designers.

• Assisted faculty in instruction of intro and upper-level college classes in Painting and Printmaking• Aided students' creative pursuits and monitored for safe practices in the wood shop, printmaking studio, and students' studios• Assisted Director of Exhibitions with gallery installation• Fulfilled day-to-day department needs such as studio maintenance and supply management• Pursued personal body of work as a printmaker in college-provided studio, preparing for solo and group exhibitions

• Designed printed books (50-100+ pages) to promote the launch of innovative web application for yearbook creation. Responsible for creative direction as well as all photo research and copy sourcing. • Created multi-page marketing collateral for use in recruiting and brand promotion.• Managed projects through print and production, communicating with print partners to ensure quality and timely execution.

• Art directed, designed, and created quarterly publication that highlights the experiences and perspectives of the international student body at Dartmouth College• Oversaw production of print publication, communicating with print partners to ensure quality and timely execution

• Researched consumer trends in Asian and European apparel, electronics and automobile markets to direct clients’ marketing and sales strategies• Created PowerPoint presentations to report research findings to both clients and in-house executives

• Designed personalized print albums for clients of high-end photography business; seeing the albums through print & production, collaborating with local print partners, and updating clients on the progress of their albums / orders• Designed and hand-coded website for sister boudoir photography line "Medusa Moi"; assisting in its launch and initial marketing

• Designed marketing inserts for house titles to use in direct-mail campaigns• Prepared and shipped press releases and media kits • Researched and identified publicity contacts nationwide for upcoming book tours and title releases• Fulfilled daily administrative needs of independent publishing house such as copying and binding manuscripts and responding to e/mail inquiries.• Edited 200+ page translated manuscript of Korean novel for its upcoming US release