Mike Doherty Email and Phone Number
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Accomplished B2C/CPG marketing leader with demonstrated expertise crafting award-winning strategies for building brands, engaging customers, driving revenue growth, and capturing market share within highly competitive consumer product ecosystems. Teams under leadership have been recognized with Effie/Addy/Clio awards and honors at Cannes, FAB, MIXX, and other top industry shows.Exceptional combination of executive-level strategic planning and tactical execution skills including guiding teams in the planning/execution of complex advertising, branding, and lead generation campaigns. Passionate about utilizing cutting-edge software, analytical tools, and automation technology to sharpen campaign targeting and increase efficiency. AREAS OF EXPERTISE:▪ Organizational Structure, Hiring, Mentoring & Leadership ▪ Global Campaign Planning & Execution ▪ Customer Experience Management▪ PR / Media Planning / Community Outreach▪ Budgeting, Project Management & Process Improvement▪ Marketing Automation / Marketing Operations▪ Strategic Messaging & Communications Management▪ Brand Value Proposition Development & Stewardship ▪ Market Research, Audience Segmentation & Product Alignment▪ Lead Generation, Customer Acquisition & RetentionINDUSTRY VERTICALS / REPRESENTATIVE CLIENTS:Consumer Products (Kellogg’s, Gallo, Pabst, Tillamook, Tree Top, Trident Seafoods, Ste. Michelle Winery)Technology (Microsoft, Dell, Epson 3LCD, Texas Instruments, Mio Technology, Broadcom)Retail (Target, Nike, KFC, Thriftway stores, Dick’s Sporting Goods, Champs, Sports Authority)Finance/Insurance (Goldman Sachs, Umpqua Bank, ShareBuilder, Fireman’s Fund Insurance, Regence BCBS)Energy (Puget Sound Energy, Devon Energy, NW Natural, NW Energy Efficiency Alliance)Other (Honda, Hydro Flask, Osprey, DeVry University, Hawaiian Airlines, Int’l. Olympic Committee)PUBLIC SPEAKING:Frequent conference speaker including Shopper Insights in Action, WOMMA, Ad Forum and most recently, presented a talk on "Embracing the tensions found in exponential change" at the American Advertising Federation Summit
Ziply Fiber
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Chief Marketing OfficerZiply Fiber Sep 2020 - PresentKirkland, UsThrilled to be a part of building a new company that's dedicated to simplifying and elevating people's connected lives with the most advanced fiber network and a refreshingly great customer experience.
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Member Board Of TrusteesFrye Foundation Jun 2013 - Jan 2024Trustee and Development Committee Chair, Past President/Board Chair. Trustees actively manage the Foundation assets for growth and long-term sustainability as well as oversee the Museum's leadership and strategic direction.
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Marketing Communications ConsultantMd & Associates Oct 2019 - Sep 2020MD & Associates provides Marketing Strategy & Go-To-Market Plan Development, Market Research, Strategic Messaging & Comms Architecture Development, Brand Development & Stewardship, Campaign Planning & Execution, Lead Generation & Customer Acquisition Strategies, Customer Experience and Engagement Strategies, Analytics & Reporting strategy, Marketing Team Structure, Mentoring & Leadership, Process Improvement & Restructuring, Ad & PR Agency Selection & Mgt., Agency Structure, Process and Competency Development, Business Development. Clients include Redfin, US Ski & Snowboard
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President / Chief Marketing OfficerCole & Weber Apr 2000 - Jan 2020Seattle, Washington, UsPromoted to top role within the agency, based on success at the branch management level, taking over leadership of all agency operations including P&L ownership, strategic planning, business development, account management, human resources, information technology, and financial operations.• Invested extensive thought, energy, and strategy into getting the right talent on board with the company, hand-picking over 85 new associates and coaching/mentoring them to reach their peak potential• Established the agency vision and created a culture known for superior levels of retention/engagement, leading to recognition as “One of the 100 Best Companies to Work For” by Seattle Business Magazine• Directed teams of up to 10 direct reports and 130 additional staff—ensuring effective cross-functional collaboration among creatives, account managers, digital engineers, UX designers, media and PR staff• Directed the strategy/execution of creative marcom strategies for all major clients, including taking on ownership for the company’s highest-profile global account, The International Olympic Committee• Reinvigorated the agency with a new vision and purpose, transforming it from a traditional advertising agency model into a “creativity company” offering a broader and more integrated set of offerings that included digital marketing, product development, strategic business consulting, and UEX• Architected numerous award-winning marketing plans/strategies for top brands including Dell, Gallo, Hawaiian Airlines, Nike, Target, and the International Olympic Committee• Maintained superior creative and financial stewardship of the business, leading it to a subsequent merger in January 2019 with Wunderman and J. Walter Thompson -
Senior Vice President / Managing DirectorCole & Weber Oct 1998 - Apr 2000Seattle, Washington, UsRecruited to supervise day-to-day operations of the Portland branch office of this top national ad agency—managing a cross-functional team of 30 creative, sales, and support staff and overseeing all branch P&L, business development, human resource, and account management responsibilities.• Led the development of exciting new marketing concepts/pitches for targeted businesses in the region, leading to the acquisition of over 7 new accounts including Nike, Bugle Boy, and the Port of Portland• Doubled the office’s revenue within 18 months, from $2.5M to $5M, leading a series of appropriate talent acquisition and infrastructure scaling initiatives to handle the new pipeline of business• Conceptualized and grew a successful Public Relations practice for the agency, leading all marketing, talent hiring and planning aspects for the department
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Director/Board Of DirectorsDry Soda 2012 - Mar 2019Seattle, Wa, Us -
Director/Board Of DirectorsDigital Scirocco 2011 - 2015
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Vice President, Marketing & Account ManagementKvo Advertising & Public Relations (Fleishman-Hillard) Aug 1997 - Sep 1998Managed a team of 25 associates in performing all account management, marketing, and staffing for the consumer advertising group—in addition to directly managing relationships with client executive teams.• Grew revenue by $2M within a single year, leading an aggressive mix of prospecting, branding, and community outreach activities aimed at raising the profile of the consumer advertising group• Successfully pursued and landed multiple new accounts including: Cellular One, Figaro’s Pizza, and the Portland Oregon Visitors Association
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Founder / Marketing, Strategy & Advertising PartnerAka Advertising Jan 1990 - Oct 1997UsResponsible for managing all day-to-day operations of the agency including strategic planning, business development, client relations, financial management, operations, and human resources.• Recruited and developed a rock-star team of 20 creatives, account managers, and support staff• Grew billings to $25M from the ground up, attaining rank as the 4th-largest agency in Portland market• Led teams in the ideation of one-of-a-kind marketing strategies, development of creative briefs, and execution of award-winning marketing campaigns customized to meet each client’s strategic objectives• Closed deals in the face of intensive competition and managed relationships with a portfolio of top clients including Nike, Honda, Tillamook Cheese, PACC Health Plans, and the Oregon Department of Tourism
Mike Doherty Skills
Mike Doherty Education Details
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University Of OregonMarketing And Finance- Double Major
Frequently Asked Questions about Mike Doherty
What company does Mike Doherty work for?
Mike Doherty works for Ziply Fiber
What is Mike Doherty's role at the current company?
Mike Doherty's current role is Chief Marketing Officer / President | B2C Products | Digital, Brand, Advertising & Integrated Marketing.
What is Mike Doherty's email address?
Mike Doherty's email address is do****@****ail.com
What is Mike Doherty's direct phone number?
Mike Doherty's direct phone number is +120644*****
What schools did Mike Doherty attend?
Mike Doherty attended University Of Oregon.
What are some of Mike Doherty's interests?
Mike Doherty has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Creativity As A Business Driver, Gourmet Cooking, Sports, The Arts.
What skills is Mike Doherty known for?
Mike Doherty has skills like Marketing Strategy, Advertising, Integrated Marketing, Social Media Marketing, Online Advertising, Marketing Communications, Digital Marketing, Social Media, Brand Architecture, Market Research, Creative Strategy, Digital Strategy.
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