Chief Marketing Officer
CurrentThrilled to be a part of building a new company that's dedicated to simplifying and elevating people's connected lives with the most advanced fiber network and a refreshingly great customer experience.
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@ziplyfiber.com
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3 phones found area 206
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Mike Doherty is listed as Chief Marketing Officer / President | B2C Products | Digital, Brand, Advertising & Integrated Marketing at Ziply Fiber, based in Seattle, Washington, United States. AeroLeads shows a work email signal at ziplyfiber.com, phone signal with area code 206, and a matched LinkedIn profile for Mike Doherty.
Mike Doherty previously worked as Chief Marketing Officer at Ziply Fiber and Member Board of Trustees at Frye Foundation. Mike Doherty holds Ba, Marketing And Finance- Double Major from University Of Oregon.
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Accomplished B2C/CPG marketing leader with demonstrated expertise crafting award-winning strategies for building brands, engaging customers, driving revenue growth, and capturing market share within highly competitive consumer product ecosystems. Teams under leadership have been recognized with Effie/Addy/Clio awards and honors at Cannes, FAB, MIXX, and other top industry shows.Exceptional combination of executive-level strategic planning and tactical execution skills including guiding teams in the planning/execution of complex advertising, branding, and lead generation campaigns. Passionate about utilizing cutting-edge software, analytical tools, and automation technology to sharpen campaign targeting and increase efficiency. AREAS OF EXPERTISE:▪ Organizational Structure, Hiring, Mentoring & Leadership ▪ Global Campaign Planning & Execution ▪ Customer Experience Management▪ PR / Media Planning / Community Outreach▪ Budgeting, Project Management & Process Improvement▪ Marketing Automation / Marketing Operations▪ Strategic Messaging & Communications Management▪ Brand Value Proposition Development & Stewardship ▪ Market Research, Audience Segmentation & Product Alignment▪ Lead Generation, Customer Acquisition & RetentionINDUSTRY VERTICALS / REPRESENTATIVE CLIENTS:Consumer Products (Kellogg’s, Gallo, Pabst, Tillamook, Tree Top, Trident Seafoods, Ste. Michelle Winery)Technology (Microsoft, Dell, Epson 3LCD, Texas Instruments, Mio Technology, Broadcom)Retail (Target, Nike, KFC, Thriftway stores, Dick’s Sporting Goods, Champs, Sports Authority)Finance/Insurance (Goldman Sachs, Umpqua Bank, ShareBuilder, Fireman’s Fund Insurance, Regence BCBS)Energy (Puget Sound Energy, Devon Energy, NW Natural, NW Energy Efficiency Alliance)Other (Honda, Hydro Flask, Osprey, DeVry University, Hawaiian Airlines, Int’l. Olympic Committee)PUBLIC SPEAKING:Frequent conference speaker including Shopper Insights in Action, WOMMA, Ad Forum and most recently, presented a talk on "Embracing the tensions found in exponential change" at the American Advertising Federation Summit
Listed skills include Marketing Strategy, Advertising, Integrated Marketing, Social Media Marketing, and 46 others.
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Kirkland, Us
Thrilled to be a part of building a new company that's dedicated to simplifying and elevating people's connected lives with the most advanced fiber network and a refreshingly great customer experience.
Trustee and Development Committee Chair, Past President/Board Chair. Trustees actively manage the Foundation assets for growth and long-term sustainability as well as oversee the Museum's leadership and strategic direction.
MD & Associates provides Marketing Strategy & Go-To-Market Plan Development, Market Research, Strategic Messaging & Comms Architecture Development, Brand Development & Stewardship, Campaign Planning & Execution, Lead Generation & Customer Acquisition Strategies, Customer Experience and Engagement Strategies, Analytics & Reporting strategy, Marketing Team Structure, Mentoring & Leadership, Process Improvement & Restructuring, Ad & PR Agency Selection & Mgt., Agency Structure, Process and Competency Development, Business Development. Clients include Redfin, US Ski & Snowboard
Seattle, Washington, Us
Promoted to top role within the agency, based on success at the branch management level, taking over leadership of all agency operations including P&L ownership, strategic planning, business development, account management, human resources, information technology, and financial operations.• Invested extensive thought, energy, and strategy into getting the right talent on board with the company, hand-picking over 85 new associates and coaching/mentoring them to reach their peak potential• Established the agency vision and created a culture known for superior levels of retention/engagement, leading to recognition as “One of the 100 Best Companies to Work For” by Seattle Business Magazine• Directed teams of up to 10 direct reports and 130 additional staff—ensuring effective cross-functional collaboration among creatives, account managers, digital engineers, UX designers, media and PR staff• Directed the strategy/execution of creative marcom strategies for all major clients, including taking on ownership for the company’s highest-profile global account, The International Olympic Committee• Reinvigorated the agency with a new vision and purpose, transforming it from a traditional advertising agency model into a “creativity company” offering a broader and more integrated set of offerings that included digital marketing, product development, strategic business consulting, and UEX• Architected numerous award-winning marketing plans/strategies for top brands including Dell, Gallo, Hawaiian Airlines, Nike, Target, and the International Olympic Committee• Maintained superior creative and financial stewardship of the business, leading it to a subsequent merger in January 2019 with Wunderman and J. Walter Thompson
Seattle, Washington, Us
Recruited to supervise day-to-day operations of the Portland branch office of this top national ad agency—managing a cross-functional team of 30 creative, sales, and support staff and overseeing all branch P&L, business development, human resource, and account management responsibilities.• Led the development of exciting new marketing concepts/pitches for targeted businesses in the region, leading to the acquisition of over 7 new accounts including Nike, Bugle Boy, and the Port of Portland• Doubled the office’s revenue within 18 months, from $2.5M to $5M, leading a series of appropriate talent acquisition and infrastructure scaling initiatives to handle the new pipeline of business• Conceptualized and grew a successful Public Relations practice for the agency, leading all marketing, talent hiring and planning aspects for the department
Managed a team of 25 associates in performing all account management, marketing, and staffing for the consumer advertising group—in addition to directly managing relationships with client executive teams.• Grew revenue by $2M within a single year, leading an aggressive mix of prospecting, branding, and community outreach activities aimed at raising the profile of the consumer advertising group• Successfully pursued and landed multiple new accounts including: Cellular One, Figaro’s Pizza, and the Portland Oregon Visitors Association
Us
Responsible for managing all day-to-day operations of the agency including strategic planning, business development, client relations, financial management, operations, and human resources.• Recruited and developed a rock-star team of 20 creatives, account managers, and support staff• Grew billings to $25M from the ground up, attaining rank as the 4th-largest agency in Portland market• Led teams in the ideation of one-of-a-kind marketing strategies, development of creative briefs, and execution of award-winning marketing campaigns customized to meet each client’s strategic objectives• Closed deals in the face of intensive competition and managed relationships with a portfolio of top clients including Nike, Honda, Tillamook Cheese, PACC Health Plans, and the Oregon Department of Tourism
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Mike Doherty works for Ziply Fiber.
Mike Doherty is listed as Chief Marketing Officer / President | B2C Products | Digital, Brand, Advertising & Integrated Marketing at Ziply Fiber.
AeroLeads has found 1 work email signal at @ziplyfiber.com for Mike Doherty at Ziply Fiber.
AeroLeads has found 3 phone signal(s) with area code 206 for Mike Doherty at Ziply Fiber.
Mike Doherty is based in Seattle, Washington, United States while working with Ziply Fiber.
Mike Doherty has worked for Ziply Fiber, Frye Foundation, Md & Associates, Cole & Weber, and Dry Soda.
You can use AeroLeads to view verified contact signals for Mike Doherty at Ziply Fiber, including work email, phone, and LinkedIn data when available.
Mike Doherty holds Ba, Marketing And Finance- Double Major from University Of Oregon.
Mike Doherty is listed with skills including Marketing Strategy, Advertising, Integrated Marketing, Social Media Marketing, Online Advertising, Marketing Communications, Digital Marketing, and Social Media.
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