Dolapo Olaoye Mba Email & Phone Number

Remote

As the leading technology brand in the Automotive market, Auto Trader is creating a technology platform and data services to enable partners of all kinds to build ever more innovative and novel applications. Each of these services are built on Auto Trader's core technology and data; creating opportunities for partners to evolve their approach to online retailing by integrating Auto Traders technology or data services through a variety of API's.I am responsible for shaping the API product strategy, and working with engineering teams, covering a broad set of domains, to deliver truly powerful APIs. Also working closely with our Partners to ensure our services are continually improving to make our services as useful as they can be, while ensuring integration and building on our platform is as easy as possible.

Remote

As the leading technology brand in the Automotive market, Auto Trader is creating a technology platform and data services to enable partners of all kinds to build ever more innovative and novel applications. Each of these services are built on Auto Trader's core technology and data; creating opportunities for partners to evolve their approach to online retailing by integrating Auto Traders technology or data services through a variety of API's.I am responsible for managing all large and complex integration projects for partners, which include some of the UK's largest manufacturers and retailers, integrating our technology and data services into their technology stacks and/or applications.

Uk, Nationwide

Auto Trader is the UK's leading automotive marketplace and supports Automotive customers with value adding solutions across 4 key pillars: Buying, Selling, Marketing and Managing. Working closely with Auto Traders' largest Automotive retail customers, my role is to develop integrated multi channel digital marketing strategies through search (SEO and PPC) and display, with clear success measures aligned to their business objectives, demonstrating value through a variety of KPI's including reach, engagement and cost per acquisition. My role also involved building partnerships for customers wanting to leverage Auto Trader technology via an API and integrate into their own assets, primarily websites. In this capacity my focus was project scoping with the customer and their agencies and managing delivery.My role is measured across three set of business objectives - incrementally grew revenue, deepened customer relationships and broadened the overall value proposition to these strategically important customers, which I successfully delivered against.A critical element to achieving success in this role was collaborative partnership between myself, the customer (senior stakeholders in particular) and the account owners. Ensuring strategy, activities and KPI's were aligned in order to achieve both customer and organisational objectives.

Working within the marketing vertical of Auto Trader to deliver value adding digital marketing strategies to Automotive Dealer Groups.My focus is helping larger dealer groups develop overall winning digital strategic approaches which will be underpinned by leveraging intelligence and market leading digital solutions. My key remit is delivering revenue growth through acquiring new business and growing existing clients.Working with website platform solutions, lead generation, SEM and display, mobile, pricing tools, stock management and disposal solutions and much more.Demonstrating value to the clients through quality traffic volumes, website engagement, decreasing cost per enquiry, increasing stock turn and/or effective consumer engagement in social media.

Covering Midlands And The South

Working for Razsor which sits within the Digital Marketing Services business of Trader Media Group.Successfully delivering strong and robust digital marketing strategies for automotive businesses through market leading digital marketing solutions. The focus being developing robust strategies through the web, mobile and social media spaces. Deployment is achieved through building websites designed for conversion and best practice on-site SEO performance, creating effective off-site SEO and PPC campaigns and creating compelling content in the social space. Success to the clients being measured through strong ROI, whether that is high traffic volumes, low cost per enquiry and/or consumer engagement in social media.Responsible for coaching and training knowledge gaps with a team of 8 account executives to ensure they are to deliver a compelling value proposition for Razsor.com.

Remote

Consulting and strategically working with clients to help increase the effectiveness of their digital, mobile and publishing advertising. Continualully managing all aspects of each clients account to ensure seamless advertising performance.Collaborate on short term and long term strategies, which include effective ways of generating the maximum exposure to the target consumer. Strategies also included business transformation objectives, using market intelligence on price points and supply chain management. Working with clients and developing their understanding around Search Engine Optimisation and the opportunities Google may present for further growth of business, which is achieved through the technology in our market leading website solutions. Continuosly advise clients on the potential added value of social media in aiming to provide another level of competitive advantage and bringing a greater level of brand affinity from past, present and future customers.

Supply Chain (Customer Facing) Management to ensure quality and delivery performance of individual engagements. Business transformation support to streamline the "new business canvassing process" Maintain up to date client database.Liaise with clients, through direct contact or through their representative advertising agency; in order to identify their target market and collaborate to find the most effective platform to reach these customers. Worked to targets set by sales director monthly, quarterly and annually.Incorporate ideas to enhance the clients existing marketing portfolios. Working with clients in order to match their business needs to the features and benefits of the magazine. Building strong relationships and understanding of the clients is essential.Manage and develop regular accounts through new product offerings and updated marketing strategies. Locate and make contact with new potential clients through cold calling and sourcing leads from various other publications

Liaise with clients, understand the business and capture the business requirementsWorking with clients to match their needs to the features and benefits of the magazine.Locate, source and make contact with new potential clients through cold calling and canvassing various other publicationsManaged and developed regular accounts, whilst continually updating marketing strategies.Maintain up to date client database.Develop feature ideas for the magazine in order to maximize sales opportunitiesWorked to and achieved sales targets set by the Sales Director.

Liaise with clients in order to identify their target market and collaborate to find the most effective platform to reach these customersThrough print media, digital internet advertising or a mixture of both platforms, I aim to try and find the best balance to suit clients' needsLocate and make contact with new potential clients through cold calling and sourcing leads from various other publicationsManage and develop regular accounts through new product offerings and updated marketing strategies

Mba, Marketing Strategy, Distinction

Bachelors, Business Administration, 3.3 Gpa (2:1 Equivalent)

Bba, Management And Marketing