Dolores R. Email & Phone Number

Melville, New York, United States

Lead the team which provides marketing services to Resideo's product business ($5.8B), specifically focusing on smart home products and solutions. Own delivering a consistent brand and improved customer experience, focusing on digital platforms where possible. Provide strategic direction and gain customer insight, define value propositions, build strong branding, and develop integrated marketing programs. Drive the marketing communication strategy, working with internal customers to articulate their objective into the development and promotion of measurable communication programs & tactics. Develop and own global marketing messaging and ensure consistency across multiple geographies.

Hauppauge, Ny

Lead the marketing department of a security surveillance technology firm. My primary function included managing the strategic direction in delivering comprehensive marketing programs that align with corporate objectives. My responsibilities include lead generation, marketing communications, sales support, and product management. My focus includes the development and implementation of marketing initiatives, retention strategies, pipeline growth, forecasting budgeting and leadership and supervision of the marketing team. Also, overseeing the day-to-day operations of digital, data, advertising and lead generation functions.

Islandia, Ny

Lead the marketing organization of an information technology solutions firm, reporting directly to the CEO. My primary functions included managing the strategic direction in designing, developing and delivering technology solution marketing programs, strategies and events that align with corporate objectives.Work with corporate and division leadership to develop company’s overall marketing strategy and related support initiatives. Oversee the marketing department staff and all marketing initiatives on a corporate level. Manage marketing and advertising programs by developing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations and overseeing design of promotional materials and advertisements. Develop and execute integrated demand generation programs such as email campaigns, direct mail, content syndication, inbound marketing, webinars, and social media to meet marketing objectives.Management of outbound telemarketing initiatives- business justification, vendor sourcing and management, messaging/script development, data management, and reporting. Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion, delivering tangible business value and exceptional client experiences.Manage the digital marketing strategy including Google Ad Words, SEO, Google Analytics and website content development. Also, maintaining vendor partner programs with vendors including Dell, Cisco, Alert Logic, and HP.

West Babylon, New York, United States

Developed programs to penetrate new opportunities and expand on current accounts. Created and implemented annual marketing schedule, including email campaigns, traditional mailings, brochures, and trade shows. Developed and managed budget and campaign results of all marketing efforts. Built and launched company website site, www.microtechcontracting.com.

Hauppauge, Ny

Developed and implemented advertising and marketing strategies to increase traffic to company's website through direct marketing, SEO, digital marketing, traditional advertising, and event marketing. Support/Managed promotional campaigns, including creative development, program execution and analysis of results.

Garden City Park, Ny

Built marketing department to mainstream company marketing efforts. Planned and managed all aspects of marketing communications including telemarketing campaigns, direct mail campaigns, catalogs and creating promotional pieces. Handled key account development, sales and supervision. Instituted telemarketing department to qualify sales leads, and increase existing business. Managed a staff of marketing associates.