Dolores Yanes Email & Phone Number

Coconut Grove, Florida, Us

• Responsible for all global offline and OTT media strategies, negotiations, planning, and implementation to achieve sustained annual revenue growth for the brands Open English, Open English Junior and Next U.• Directed the development and logistical execution of the monthly pan regional offline media plan for Latin America and Brazil of Open English, NextU and Open English Junior brands leading to proven annual increase in revenue.• Optimized airtime performance by developing TV A/B testing strategies to increase direct response and ROI while guaranteeing control of media buys.• Tested third party platforms to optimize TV airtime through addressable TV and performance Analytics.• Responsible for budgetary compliance of 50% of the corporate global budget and revenue.• Played a key role in building a student base of +1,00,000 for Open English, with 98% brand awareness in Latin America.• Directed the hiring, training and performance evaluations of overseas Marketing staff.

Coral Gables, Florida, Us

• Identified, evaluated, and negotiated direct offline media buys for over 20 countries in Latin America and Brazil for the brand Open English, resulting in a sustained increase of targeted customer acquisition base.• Guaranteed TV commercials distribution and transmission of spots ordered in more than 200 TV channels and feeds while maintaining +80% savings in TV rates.• Directed and provided oversight of the multicultural strategy, creative and copyright process for TV advertising in Latam.• Managed and controlled media back office for Finance, including budget control, purchase/insertion orders processes, media cash flow and expenditure.• Responsible for Media Performance Analysis (rates, ratings, CPM, CPL, cost to acquire, ROI).• Coordinated end-to-end creation and production process of TV commercials.• Ran TV advertising tests in Spain and US Hispanic markets, determining market entry strategy.

• Developed and launched the magazine “Tu Negocio”, targeted to low-end retailers. • Lead and coordinated all the functional areas of the business: editorial committee for the magazine’s monthly content and communication, negotiation with international printers, sales of advertisement, projection of P&L and cash flows, control of distribution in eight cities in Venezuela.

• Responsible for the internal and external communication and Public Relations of the Iskia brand, events and promotions through offline and online outlets.• Planned and implemented offline Marketing seasonal promotions and advertising.• Coordinated monthly in-store events to increase ~300% brand awareness and foot traffic.

Caracas, Miranda, Ve

• Assured break even point of concerts and mass events before the tickets sales by generating income through the cost-effective negotiation of sponsorships and implementation of advertising campaigns.

• Implemented Marketing and Sales strategies of video and music products for Venezuela and Puerto Rico, resulting in 85% brand awareness in the region.• Negotiated and developed new deals for licensed products and promotions.

• Developed successful promotional strategies for consumer product companies.• Responsible for all negotiations with international vendors while coordinating the end-to-end process of manufacturing, quality control and import of promotional premiums.• Increased consumer products client base by 40% YOY through licensing Business development • Main liaison with all the represented companies: Warner Bros., Nickelodeon, Lucas Film, etc.

• Analyzed OTC business opportunities to recommend new product development.• Collaborated in new product launches, sales projections, and Marketing plans for Teragrip cold medication.

• Developed business analysis of new telecommunication products and services to be launched in the Venezuelan market and collaborated in the development of the corporate 5-Year Strategic Plan.

Bachelor In Business Administration, Marketing, Economics

High School Diploma