Director
Vle Health & Fitness Studio
Rozelle, Sydney, New South Wales, Australia
As the owner and director, I founded VLE in 2007 (originally as a sole trading gymnasium franchisee).Over ten years of fitness and health industry training experience, as well as traditional office management experience, collided to create the foundations of my own personal training business. VLE opened it's doors in 2009 as an independent boutique personal training and group training Studio based in the inner city suburb of Rozelle, Sydney, Australia.We assisted people in making realistic positive changes to their health and wellbeing, using functional (specific to your everyday activities) physical training and the most up to date health, fitness and wellness training methods. We specialised in group training and one-on-one training. At it's height, VLE's humble 110m2 space contained two studios (one dedicated to physical training, and the other to meditation, yoga, massage and other wellness programs)...as well as four staff members and over eighty regular clients.As sole owner, and director, every facet of the running and growing of the business was handled by myself (i.e. hands of instruction/teaching, marketing, management, sales, etc). My role as owner/operator of the business encompassed but was not limited to:• Personal Training (all types; i.e. Group, Individual, Specialised/Athletic, etc)• Developing and improving company systems and procedures (i.e. IT Software, Procedures Development, Company Handbook, etc)• Preparing high quality materials leading up to and following client goal targets, meetings and events such as agendas, minutes, briefs, project sheets, action plans, etc.• Maintenance of database using CRM system• Client management and retention• Invoicing, bookkeeping and accounting (i.e. software management)• Sales• Marketing the business using popular multimedia tools (i.e. online search engines, Google, facebook, etc)• Staff rostering and management• HR related duties