Adam Domanski Email & Phone Number

Berlin, De

Berlin Area, Germany

// PROJECTS, ENERGYCORPORATE STARTUP IN MOBILITYDevelopment of a strategic path to transform the business from hardware sales to diversified energy solutions provider. LEADING GERMAN HOUSING COMPANYValidation of a new business model that increases the efficiency of heating systems, including business case, go-to-market, and partnership scenarios. LICHTBLICKDefinition and launch of a financial services portfolio to complete the company‘s Energy-as-a-Service offering. // PROJECTS, FINANCIAL INSTITUTIONSLEADING REGIONAL BANKDefinition of a new digital target picture for private wealth, starting with the implementation of a new holistic wealth management solution. LEADING GERMAN GROUP OF BANKS Definition of ecosystem strategies and product roadmaps for beyond banking services. Development of two corporate ventures in the two areas lead generation (real estate & mortgage) and loyalty. // PROJECTS, OTHER GLOBAL AUTOMOTIVE COMPANY / OEM, U.S. BASEDDefinition of brand strategy for autonomous technology and services. LEADING GERMAN CAR OEM Development of a new brand portfolio strategy and brand architecture for digital products.TUI - A LEADING TRAVEL COMPANYDevelopment and evaluation of business expansion scenarios in buy-or-buid-logic for Europe's leading travel company, resulting in acquisition and successful integration of Italian startup Musement.GLOBAL LEADER IN HEARING TECHNOLOGY Setup of a digital sales organization. LEADING FASHION RETAIL COOPERATIVE Definition of strategy and pilots with a focus on digital growth opportunities. MARC O'POLO - A LEADING GERMAN PREMIUM FASHION BRANDEnabled a premium fashion brand to become more data driven and agile. Introduced a method to prioritize and validate fields for growth.LEADING GLOBAL PHARMACEUTICAL COMPANY Enabling the organization to become more responsive and agile by developing new structures, processes and methodologies.

Berlin

BMW MOTORRADOngoing development of product launch campaigns (strategy, creative brief, media plan, sparring for creative team).BILDDevelopment of brand campaign (strategy, creative brief, media plan, sparring for creative team) and revision of campaign tracking methodology.ACTIMELLocal adaption of global brand relaunch (strategy, creative brief, media plan, sparring for creative team).

TWITTER (Global)Challenge- stagnating user growth - increasing competition (Facebook, Instagram, Snapchat)Solution- local activation campaign, based on a local insight, executed by a local agency Responsibilities (project lead)-analysis of existing research - conduction of internal interviews - development of a local strategy - development of a strategic brief - supporting the client throughout the agency pitch process (agency briefing, kitchen review, final pitch, selection)HY! (Axel Springer)Challenge - increasing competition in the event business / limited business model Solution - development towards a diversified ecosystem firmResponsibilites (project lead)- internal & external interviews - development of brand strategy - development of portfolio strategy- development of brand architecture FRANKFURTER ALLGEMEINE ZEITUNGChallenge - a brand and portfolio that is strongly rooted and dependent on declining print market Solution - diversification and digitization of portfolio Responsibilities (project lead)- project management - status quo analysis (internal vs. external)- development of product concepts and user testing- development of brand strategy - development of portfolio strategy- development of brand architecture OTELO- development of a next generation digitally enabled affiliate model for young customer groups (project lead) HERE (Global)- local brand positioning, activation strategy and of soft launch of B2C product HERE Maps (project lead) HSE/Entega- development of brand architecture (project lead)„TrendLab Telco“- organization of think tanks and preparation of reports covering brand and business trends in the telecommunications sector in partnership with Telecom Italia, Vodafone, Twitter (project lead)TEMPUR (Global)- local user testing of product propositions and campaign ideas for the global team (project lead)

VODAFONE Challenge - increasing market share amongst young customer groups Solution - co-creating a digitally enabled tariff as well as the launch campaign together with a board of customer group representatives („Vodafone Youth Sounding Board“)Responsibilities - concept development - recruitment of sounding board members - preparation, organization, moderation, documentation and evaluation of workshops - setup and management of digital collaboration platform ENTEGA- brand strategy, channel strategy, activation strategy, agency briefing, sparring throughout the creative process

Singapore

Strategic and creative work for BMW, Heineken, Citibank and Oral B.

Entrepreneurial Leadership Programme Unternehmerschule

High School Diploma, Strategic Marketing