“The point is to do work that matters. Work you care about. Work you can look back on and feel proud of.”Hello, I'm Dom. I am a cheerleader for the power of design and its ability to effect change. Cultural change, organisational change, perception change: design can positively effect all of these things. I have been using design to help clients make positive change for over 24 years, starting at design firm The Partners (at that time the UK’s number one creative agency) before co-founding brand design agency 300million, and then joining the board of tech giant Yota. It was during this client-side period that I had the opportunity to hone my strategic skills. As a designer-turned-strategist, I am seriously committed to design effectiveness. It’s a commitment I've been able to put to valuable practice during fourteen years on the board of charity Theatre for a Change and in helping to shape a ten year Public Arts Strategy for the city of Brighton & Hove.