Once upon a brainstorm, Dominique and Kolter Bouchard—partners in both life and creativity— decided having one kid together wasn't enough of a challenge. With over a decade of experience in broadcasting and brand marketing, they knew their skillsets could turn any creative challenge into a masterpiece.Thus, Symal Creative Inc. was born. The name Symal, derived from the Latin word 'Simul' meaning together, perfectly encapsulates their philosophy and approach. Dominique and Kolter know that the best ideas come from collaboration, both with each other and with clients. The team at Symal is not just about delivering services; they're about forming partnerships. Every project requires a symphony of teamwork, allowing visions to be brought to life through collaboration.So, whether it’s crafting compelling content, managing mesmerizing events, and taking brand marketing to new heights, Symal Creative is focused on being in sync with your vision.

As the Creator Community Manager I built and nurtured our community of over 1400 Knix Ambassadors. My primary goal is to foster a sense of belonging and support among ambassadors empowering them to develop meaningful content for their audiences and ultimately drive revenue.Some of my day-to-day responsibilities included:• Building and growing the Ambassador Program: Influencer prospecting, developing outreach strategies to attract new creators, and developing engaging content to encourage participation.• Facilitating communication and collaboration: Act as a liaison between ambassadors and between Knix's internal teams, identifying paid and organic collaborations • Providing resources and support: Through educational materials (ongoing emails, campaign briefs, townhalls), networking opportunities, and access to tools and technology, I manage the overall ambassador strategy• Creating programming and events: I organize ongoing meetups, workshops, or key events to help bring the ambassador community together, and to provide opportunities for creators to learn, network, and drive sales.• Analyzing and measuring success: I analyze community metrics and measure success to continually improve and optimize the ambassador experience and revenue goals.

As Marketing and Communications Manager at Fast and Female, I lead the communications team in furthering our mission of keeping self-identified girls healthy and active in sports. Through recruiting new team members, establishing partnerships and identifying key promotional opportunities, I am responsible for social media, PR, advertising, website management and establishing and overseeing the brand and communications guidelines. Working with the internal communications team, and key partners (including freelancers, vendors, journalists etc) I work to optimize and execute Fast and Female's communications strategies.

I set and guide the strategy for all internal and external communications, messaging andcollateral to consistently articulate Fast and Female’s mission. I manage all communication channels, including the maintenance of the website and email marketing lists, liaising with stakeholders, and developing the content marketing strategy and ads.

As the Marketing Automation Manager, I manage how we convert and retain clients. I design the lead acquisition and conversion strategies for Nest Wealth's B2C, and B2B product lines. Owning the execution of converting traffic and leads into clients, I leverage insights from Google Analytics, Hubspot and in our product and action them through automated email marketing, paid ad retargeting, affiliate marketing and much more. Collaborating across departments including Marketing, Product, and Sales teams, I own Nest Wealth's Hubspot CRM defining best practices and improving processes to ensure flawless execution of campaigns by the team and recommend improvements for deliverability, personalization and campaign optimization.

I was responsible for all franchise development digital communications and digital marketing operations at Qualicare. Establishing and driving inbound marketing strategies to increase traffic to the Qualicare franchise recruitment website, my goal was to increase qualified web leads for potential new franchise owners.Responsible for Qualicare's growth across all digital acquisition channels, strategy, execution, reporting and analysis; my day-to-day ranged from landing page design and development, downloadable content creation and curation (brochures, ebooks), email marketing automation, video content production, hiring and managing a team of freelancers (copywriters, graphic designers, social media managers), preparing marketing strategies alongside the executive team and staff, managing programs to optimize organic/SEM paid social campaigns, and keep a constant eye on the evolving landscape to assess best in class digital practices… to name a few.Greatest Accomplishment: Managed the implementation of new marketing automation CRM in Hubspot including setup and testing of workflows and segmentation, while introducing new marketing-sales tech stack

At DXBee I have been able to fail fast and rebuild even faster. I've established the digital marketing services as a one-woman team - finding revenue increasing client packages. Focusing on not only streamlining the marketing initiatives of clients but also our internal programs; I initiated and spearheaded the integration of the Hubspot inbound marketing and sales CRM software into our agency and migrated our international clients onto the tool. More than just strategy I spearhead all of our internal and client content creation needs, including (but never limited to) marketing persona research reports, social media graphics, search engine optimized blog posts, ebooks, white papers, live action video, content calendars, website copy, campaign analytics reports etc.Greatest Accomplishment: Introducing and managing the Hubspot marketing automation and CRM tool, increasing our website traffic by 45% and marketing qualified leads by 63%

I was responsible for the management of all web content platforms (social media, blog, newsletter, advertising) and developing the best online practices for our international clients. Representing clients from events companies startups to educational institutes, I created digital marketing and communication plans that encompassed traditional out-of-home advertising, web, email, social and mobile conversations. Greatest Accomplishment: Creating inbound sales strategy for events client, including identifying various customer segments and creating engaging ads based on each group, resulting in increased ticket sales by 73%

As a freelance writer, I contributed lifestyle and technology blog posts to popular blogs, as well as my own. Content varied from interracial dating, university lifestyle, technology review, frugal fashion, and productivity hacks. In addition to writing, I often provided videography, photography and digital branding services to students and young entrepreneurs who otherwise would not have the means to access professional services. Providing event coverage, video resumes, professional headshots, social media audits, and copywriting assistance, I helped young professionals establish their online presences, and recognize the most powerful digital platforms for attaining their personal goals.Greatest Accomplishment: Provided one-day ‘Blogger Bootcamp’ workshop, including training on proper execution of wordpress setup, SEO embedding, creating an editorial calendar, automation and Google Analytics I was also recruited as a videographer to produce a mini documentary with a group of Canadian French tutors in Ouanaminthe, Haiti. This was a life-changing experience for me, to say the least, as I was able to witness Canadian tutors setup a satellite school so that students would have the opportunity to access a Canadian education online. The principal of the school also asked that I speak with the students, as it was not often they were able to see another minority face from outside of the country.

Four hosts step outside of their comfort zone to tackle unconventional topics from sex to plus sized fashion in a fun and honest way. The role of the hosts is neither to school you or scam you, but to encourage the viewer to just "do you."Do You is a magazine format, lifestyle TV show. Aimed at women ages 18-30 living in Canada, Do You's mandate is to try anything once. From unconventional products, services, and events, to overlooked stores and venues, Do You is neither to school you or scam you, but to encourage the viewer to just "do you."

I analyzed, reviewed and executed search engine optimization campaigns to heighten client’s online reach. This included heightening traffic to their websites through enhancing page rank, developing original and keyword rich content on social media and outreaching to online influencers with large audiences to develop keyword rich campaigns leading back to client websites. Greatest Accomplishment: Starting out as a freelance social media manager I was able to prove my SEO expertise by collaborating with social media influencers to heighten my clients reach, resulting in being promoted to a full-time SEO specialist position.

As a community manager, I fostered two-way conversations with YMCA community members both online and face-to-face. With a focus on heightening inbound traffic for the brand’s official website, I developed original online content including video, photo and blog posts all with the YMCA’s members at the core of the content. In order to establish a cohesive online presence, I collaborated with other YMCA entities including their Teen Council, Greening Initiative Group, Health and Fitness centres to create new SEO embedded websites, and train them on blogging and social media basics.Greatest Accomplishment: Developed 3 different video series for the YouTube channel (Personal Training, Employment and Health and Fitness Classes), garnering thousands of views and lead to doubled inquiries on personal training services offered at the Y

I established, monitored, and measured the online presence for Ryerson University’s student life and mentoring program's online presence. Acting as the face of Ryerson’s student life and Tri-Mentoring Program, I maintained a weekly column, monthly YouTube video series, and established a content calendar. My behind-the-scenes responsibilities included creating a best practices guide for future employees, developing the new WordPress hosted website and tracking site performance.Greatest Accomplishment: Managed the re-launch of the Tri-Mentoring Program blog to build meaningful discussions around campus life and published the top viewed blog post to date

As the Web Content Coordinator, I worked with peers throughout multiple departments of the organization to create, edit, and manage content for TMH's web environments, including the official website and social media.I assured maintenance of a consistent voice, look, and feel across all web platforms, and established digital campaigns to heighten online engagement and reach to broadcast media students.Greatest Accomplishment: Established the training protocol for marketing and recruitment team

I assist in shooting interviews and b-roll for the making of the documentary. I also conduct interviews of fashion industry personnel including Jeanne Beker and President of the FDCC Robin Kay

My responsibilities as production assistant included contacting venues, public relations companies, owners and event managers to coordinate shooting schedules, writing weekly fashion blog posts, conducting interviews and writing reviews for local events.Greatest Accomplishment: Executing the photography for the Movado concert, Toronto Caribbean Carnival Band Launches and Alternative Fashion Week

Documenting 3 students from the Ryerson school of Fashion and Design as they recycle and refashion used and vintage fur items into 6 new outfits for the purpose of re-educating fashion lovers on the controversy behind the use of fur.

As the editor-in-chief of the Ryerson University Catholic Chaplaincy newsletter, I had the pleasure of developing and managing the production process. I determined editorial policy and executed the Chaplaincy brand while reporting to the newspaper publishers and sponsors. I also hired and managed production staff (assigned articles, head staff meetings, assured budgeting).

• Assisted the producer, director and hosts with filming on location segments for television show• Researched segment concepts and prepares hosts before celebrity interviews• Experience in high pressure on location shoots including TIFF and Toronto Fashion Week• Monitored online buzz to guide campaign maintenance strategies and assess effectivenessGreatest Accomplishment: Proven ability to work under pressure and meet deadlines in a fast-paced environment. What was initially designated as a 3-month summer internship was extended due to my performance.

• Distribute and supervise all tickets being handed out to audience members• Assist all general and dignitary members of the audience to their assigned seats• Assure that all audience members conduct themselves orderly once live studio recording has begun

As the Youth Speak New Reporter I gained an understanding of news production for newspapers, television and the web. My articles were published both in the national newspaper and online. In collaboration with Salt + Light Television, I had the opportunity to assist in the broadcast and editing process.Produce high quality articles and opinion pieces. With the help of professional coaching, YSN members provided bi-weekly stories and columns based on events, issues, people and places that affected and influenced our faith.