The data warehouse that's as simple as a spreadsheet. YC S24.

Product Lead for the Warehouse native Customer Data Platform (CDP)

Lead Product Manager for the Creative Cloud Customer Modeling Data Science team. Collaborated with VP's across various Business Unit's to set and drive the vision for how Machine Learning and data driven approaches should be used across the Creative Cloud Customer journey. Distilled this vision and feedback into clear priorities to achieve each stakeholders objectives. Worked closely with the team of 20+ Machine Learning Engineers to deliver the creation and adoption of various models. - Customer Lifecycle Propensity models, used for targeting by sales and marketing - Next Best Action models, to recommend the next surface and message- Individual Lifetime Value, to understand potential and current customer valueWorked with teams across the business to test and integrate these models into various tools and processes to significantly improve the customer experience and revenue across all lifecycle steps. Delivering Millions in optimization gains.

Led Product and a team of Analysts on the ideation and creation of a Media Mix Modeling product for various clients of the Adobe Experience Cloud. The MMX product takes in various non-trackable marketing channels such as billboard expenditure, analyzes their effect on a given objective function and creates a plan for how to optimize spend in these channels in the future. After the acquisition of Tube Mogul I was also brought in as the PM for Attribution and Analytics. Creating Bottoms-up attribution models across various digital touchpoint of a user journey.

Designed & created a product that generates automated powerpoint decks of various complex analytical analysis conducted on advertising data. The web interface was used internally by Account Managers to create analysis instantly that previously took the Analytics team days to make. Examples of Analysis- Day of Week Spend optimization- Pre / Post Analysis- Pre-Sales simulationsThe system was designed to allow other Analysts to create their own custom templates in R. This was used for 100's of current and potential clients saving thousands of hours and winning new deals. Awarded the 'Adobe Founders Award' for this invention.

Analyst on multiple high profile initiatives