As a seasoned performance marketer and web analyst, I have over 8 years of experience in scaling revenue and capturing attention across diverse industries. My expertise spans enterprise e-commerce, retail brands, service-based SMBs, and consulting for the City of San Antonio, where I’ve helped local businesses enhance their digital presence.I specialize in crafting go-to-market strategies, Data Warehousing, and Visualization, enabling businesses to delve deep into their web channels and make data-driven decisions that drive traffic and conversion. My focus is on executing omnichannel digital marketing campaigns that are both granular and impactful.Throughout my career, I’ve managed an array of marketing channels, including website management, analytics, SEO, email, SMS, app notifications, influencer programs, affiliate programs, loyalty rewards programs, copywriting, marketplaces, and subscription models. I have a proven track record of working with graphic designers, photographers, videographers, and content creators to produce high-quality content at scale. Additionally, I collaborate with public relations and events managers to amplify community engagement, aligning it seamlessly with our marketing initiatives.Recently, I’ve embarked on the journey of AI engineering, further expanding my skill set to stay at the forefront of the digital landscape.