Leading the Digital Communication and E-PR Strategy for the Italian market for the four brands Lierac, Jowaé, Phyto and Roger&Gallet in partnership with Brand Managers, external agencies and the Global Team. Managing 1 person.• Develop and implement social media strategy, editorial plans and local contents development to support and improve online presence.• Responsible for Digital PR strategy and activities maintaining & creating relationships with celebrities, influencers, creators, hairstylists and make-up artists developing powerful influencer marketing campaigns and special projects.• Plan, organize and execute events targeting influencers and consumers. • Starting from the social media strategy and in view of a multi-channel digital approach, responsible for identifying and developing best in class digital activations having in mind each brand positioning and values and working closely with internal teams.• Develop media buying local strategy and drive, implement and monitor digital campaigns (video, display, programmatic, social, SEM) to deliver against business objectives in partnership with external media agency.• Identify agencies and manage the projects, including negotiation, briefing, day-to-day tracking with timings and costs control. • Conducting research and identifying digital trends and tools that could powerfully support the business and D2C e-commerce growth through innovation and customers’ engagement.• Analyze activations’ performances data and delivery key reporting and insights to inform future go-forward recommendations.• Leading digital and D2C e-commerce activities in collaboration with HQ across all brand platforms.• Support Trade Marketing and E-Commerce Manager to digitalize retailers and focus on key e-retailers online development.• Owner of digital budget.

Teacher "Influencer Marketing Seminary" at Corporate Communication Master.

Responsible for all marketing and communication strategies and initiatives concerning Italian market. Reporting to Country Head Italy and managing a team of 2 people.•Oversee marketing and communication campaigns for Parks & Resorts to maintain top-level awareness and share of voice of different Disney destinations achieving best practice results and market business objectives.•Drive, implement and monitor media campaigns (tv, radio, OOH, digital) to deliver against business objectives in partnership with global team and external media agency.•Lead and oversee development of creative marketing assets (tv and radio spots, digital banners and special formats,…) coordinating artwork and video creative agencies to tell a compelling and unified story across all platforms.•Strategic management of relations with media, influencers and external stakeholders to optimize media investments and create media promotion opportunities, creative formats, branded contents and special events.•Collaborate with sales team and develop business strategies and initiatives to drive sales both online and offline.•Closely working with Southern Europe Marketing & Sales Strategy Manager and International Teams.

Responsible for driving consumer demand and helping achieve business objectives by developing business and communication initiatives on Italian market, developing and managing partnerships with third companies, and working with different discipline teams to create campaigns that drive Italian consumer behavior.- Planning and definition of marketing and communication initiatives on Italian market. - Partnership with third companies from promotional deals to media partnerships and events to amplify awareness and engagement by developing "Only Disney Can Do" content and to generate new leads.- Identify and develop synergies with The Walt Disney Company Italy through all its divisions.- Development and sign off of advertising materials for both ATL and BTL, online and offline.- Identify and manage content projects including partnerships with other brands, media, editors, influencers, branded contents.- Social media management of Italian account in collaboration with Global teams (tools Spredfast and Talkwalker).- Online and offline media campaigns management working with Global teams and Media Agency, affiliation, search and CRM to drive sales and conversion on e-commerce channel. - Website update with new contents and promotions and SEO optimization. - Collaborate with Sales department to develop digital projects for trade network development. - Weekly KPIs and sales analysis for reports on market performance. - Monitoring of competitive landscape and marketing trends to identify new business opportunities. - Leverage consumer insights and research to identify actionable and creative initiatives to drive business - Closely working with Southern Europe Marketing & Sales Strategy Manager to recommend strategies/initiatives during AOP process. - Budget management. - Good analytical and data-driven skills.

Planning and management of initiatives for both consumer and trade marketing on Italian market. Local activities and projects ideation and implementation to inspire consumers through digital touchpoints driving sales on direct channels and to engage trade partners training them and increasing visibility on points of sale. Development of marketing and promotional materials including POS, brochures, sales manuals, videos. Consumer and trade events, Roadshows and trade fairs planning and organization. Budget management.

Relationship with motorsport licensors and with marketing and product development teams for the Premium segment of the Hot Wheels brand; annual marketing and communication plan; analytical and operative marketing activities leveraging full marketing mix; market monitoring; competitors analysis; events organization; PR and press office. Responsible for the new website development, launch and management.

Public relations and press office activities; events organization in Disneyland Paris; market analysis.