Doménica Jibaja Rueda Email and Phone Number

-Develop monthly commercial plans and new product launch plans broken down by supermarket chain. -Provide discounts and promotions to products within the portfolio based on competition, costs, pack price, and business objectives. -Implement brand visibility elements across all chains and verify their execution. Execute chain-specific promotion plans. -Plan the budget for the Modern Channel for 2024, considering expenses and discounts for each product category and all supermarket chains.

- Organize BTL activities for the brands of the business unit.- Provide support in the design of packaging, digital artwork, and promotional materials.- Assist in the implementation of brand campaigns.- Obtain quotes and purchase promotional materials.- Generate purchase orders and process various transactions.- Manage inventory of POP materials in the warehouses.

-Lead a team of over 150 individuals from various careers and faculties.-Organize medium to large-scale events (with over 800 attendees).-Plan programs and activities with detailed timelines and resources.-Negotiate and sign agreements with private companies for the benefit of students.-Contribute to external and internal vulnerable communities and groups within the university.-Liaise with university authorities on multiple occasions in support of students.

-Organize events.-Lead a medium-sized group, dividing into teams and delegating tasks.-Manage social media.

Attend and provide support in academic and administrative processes to the coordinators of the Marketing and International Business programs.