Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service company that enables marketing to deliver a greater revenue impact while operating at significantly lower cost.A pioneer in offshore B2B marketing, 2X provides world-class marketing talent that delivers double the revenue impact at labor rates that are 50% less than US-based FTEs. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations in Southeast Asia - Kuala Lumpur and Manila. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, account-based marketing (ABM), graphic design, content operations & writing, web management, research, marketing analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.We are a 6sense, HubSpot, Adobe/Marketo, Salesforce/Pardot, Drift, and Bombora partner - ask us how we can help your team realize the full potential that these amazing platforms offer!

Managed all aspects of the marketing function, with additional direct sales responsibilities, leading to 35%+ CAGR and acquisition exit. I am most proud of the contribution that marketing made on revenue growth - in FY 2018, 56% of WGroup sales bookings were attributed to marketing. WGroup is a leading technology management consulting firm on a mission to help IT leaders cross the digital transformation chasm. WGroup's team is composed of consultants who average more than two decades of experience as former CIOs and IT leaders. WGroup clients include a long list of Fortune 1000 companies across all industries. With WGroup, you get a different experience: no bus-load of juniors with cookie-cutter processes, but instead only highly experienced practitioners with a custom approach, a totally agnostic market view, a grasp of the intangibles to succeed (executive communications, politics, time constraints), and most importantly…great references!

As Director of Sales and Marketing, I reported to the CEO, and managed a team of internal and external resources. My primary responsibility was developing and executing WGroup’s marketing strategy. I oversaw key back-office SG&A functions including marketing, sales, business development, recruiting, contracts, pricing, and financial planning. In this role I drove WGroup to 86% revenue growth inside of one fiscal year, and I drove our win rate to 65% in new logo competitive scenarios.Specialties: Integrated Marketing, Online Advertising, Online Marketing, Email Marketing, Advertising, Marketing Communications, Public Relations, Social Media, CRM, Digital Marketing, Strategic Partnerships, New Business Development, Media Relations, Event Management, Blogging, Strategic Communications, Corporate Events, Board Development, Corporate Communications, Sales Enablement, Sales Operations, SEO, Marketing Technology, Entrepreneurship

Siemens Enterprise Communications, (now Atos Unify) provided voice, video, collaboration, and unified communication solutions for approximately 75% of the Fortune Global 500. As Marketing Manager, I supported all aspects of marketing & demand generation for the North America Strategic Accounts sales organization. My accomplishments in this role included:➤ Managed a 7-figure marketing budget ➤ Generated a marketing-sourced sales pipeline exceeding $40 million ➤ Managed offshore resources & external marketing vendors ➤ Built credibility for marketing as a lead-generation, revenue-focused engine ➤ Developed functioning customer advisory councils➤ Created a value-management, business-case-based methodology for sales & marketing➤ Aligned telemarketing, online, email, event, & account-based marketing efforts to win new logosSpecialties: Demand Generation, Field Marketing, Content Marketing, Event Planning, Product Launch, Sales Operations, Sales Enablement

Promoted to the position of Marketing Manager and National Lead of the Strategic Event platform in North America, I was responsible for content, logistics, marketing, audience acquisition, promotion, budget, and follow-up for marquee SAP events. This was a monumental role given SAP’s dominant leadership in the Enterprise Application Software space. I also:➤ Managed 16-city SAP Run Better Tour, 2011, driving 4800+ in-person, and 6000+ virtual attendees to events➤ Developed an event content management system to manage over 500 content sessions➤ Integrated new topic areas such as mobility and social media into SAP's event platform➤ Architected a new event follow-up strategy that generated over $100 million in qualified pipeline, and was adopted as a best practice and leveraged after SAPPHIRE, 2011➤ Drove "likelihood to recommend" score for SAP events to over 90% ➤ Received SAP MVP award for teamwork➤ Was described as a "walking best practice" by management and stakeholders

I moved into the position of Industry Marketing Manager at SAP, becoming their youngest marketing manager at the time. I led marketing for SAP’s Mill Products and Mining Industry Unit in North America, developing and delivering a qualified pipeline for the sales organization. My accomplishments included:➤ Planning and executing multi-touch integrated marketing and demand-generation campaigns ➤ Using event, email, webcast, direct mail, media, telemarketing, social, and digital channels➤ Developing creative approaches for finding new logo leads and winning accounts ➤ Consistently delivering above-plan performance—140% of demand generation KPIs in 2010 ➤ Leading new product launch initiatives➤ Applying of analytics and "data-driven" marketing techniques➤ Being named as top talent within the SAP North America Industry Marketing team

In this role in SAP’s North America Field Marketing team, I was responsible for operational management under the VP of North America Marketing. The scope of my role included:• Leading a 7-member, cross-functional, virtual team• Managing data analysis and reporting for marketing and sales operations• Receiving a short-term achievement award for sales operations work • Development and execution of marketing campaigns

Worked on the Widener Elder Pennsylvanian Survey (WEPS), a study funded by a grant from the Pennsylvania Department of Education to research health, wealth and work implications as baby boomers in Pennsylvania approach retirement. • Analyzed survey data using statistical software and models• Participated in testimony to PA State Legislature with Dr. Eric Brucker, WEPS Chief Researcher• Noted as significant contributor to two published study reports