Marketing Specialist, Graphic Design
Boston, Massachusetts, United States
- Adept at thriving in fast-paced environments, demonstrating resilience and adaptability throughout various stages of the business lifecycle, from startup inception to successful Series A and B funding rounds.- Leveraged analytics tools such as Hotjar to track website engagement, implementing a variety of tests to optimize user experience and drive conversions, resulting in significant conversion rate increases of up to 30%.- Owned customer and prospect monthly newsletters, maintaining a 30-40% open rate for each through personalized content sourcing and engaging graphic design.Managed the company's brand image, ensuring consistency and alignment across all marketing materials and touchpoints.- Effectively managed a library of nearly 100 designed collateral pieces, ensuring consistent monthly updates to accommodate the rollout of new classes, launches of packages, and other promotional initiatives.- Extensive experience in content creation and design encompassing blogs, social media posts, banners, paid ads, sales collateral, case studies, infographics, webpages, email banners, logos, booth design, conference materials, and more. - Collaborated with Google to produce a short video showcasing CareAcademy's success, effectively communicating the CEO's mission and values. This collaboration stemmed directly from an engaging post on social media, which captured the attention of Google.- Recognized as a valued problem solver, regularly sought out by C-suite level leadership to offer insights and innovative ideas in group meetings.- Advocated for inclusivity and diversity as a member of the Culture Committee to cultivate a safe, inspiring, and motivating work environment conducive to high-quality performance.
