Dominique Gauthier Email & Phone Number

Montreal, Qc, Ca

Blainville, Quebec, Canada

Blainville, Quebec, Canada

Stratégie Marketing:Élaborer des stratégies numériques performantes pour le portfolio clientSuivi client mensuel et trimestrielÉlaboration et Suivi des objectifs de performance : campagnes publicitaires et médias sociauxSuivi des calendriers éditoriaux afin d’assurer la performance de la stratégie de contenuRelation client et Upsell Gestion d'Équipe Gestion d'une équipe de 10 employés Gestion et suivi de performance, coaching, formationSuivi de projets et échéanciersPlan de communicationProcessus d’embauche et formation des nouveaux employésOpérations:Élaboration des processus internes

Montreal, Quebec, Canada

Digital MarketingBrand Marketing Experiential Marketing Event Planning Content Strategy

Montreal, Canada Area

• Built and defined the overall client experience journey and strategy aligned with business objectives and key priorities. • Built customer journey mapping by conducting extensive analysis of processes and touch points from product discovery to adoption. • Developed CX and Voice of Client Strategy, as well as client experience measurement tools. • Developed and supervised the strategy, planning and execution of the organization's overall customer experience goals.• Responsible for CX department performance management and target achievement, team of 4 ops lead.• Planned and developed client experience related events (client conferences, focus groups, beta testing groups, client ambassador program).• Drove the effective forecasting and reporting of past results on key client success qualitative measures (ROI, adoption, client satisfaction surveys, NPS, advocacy, etc.)• Responsible for monthly and quarterly reporting and provide business recommendation based on analysis of data presented in reporting.• Worked closely with cross-functional teams (Marketing, Sales, Product, Client Success Growth, Industry, BI) to enhance client experience at every level of their journey.

Montreal, Canada Area

• Generated new leads through digital and tactical marketing strategies, deploying inbound and outbound marketing tactics, and by developing and optimizing digital content.• Built and supervised marketing plan to support business key objectives.• Built, managed and coached marketing team of 8 employees in areas such as content, graphic design, marketing automation, event coordination, SEO/SEM, PR, social media, web design and video production.• Analyzed marketing program performance for investment efficiency and growth opportunities.• Built brand notoriety through advertising, PR and digital marketing strategies such as; SEO, SEM, marketing automation and ABM.• Planned and Executed trade shows to drive lead generation, managing a budget of 250K.• Responsible for brand management and corporate identity.• Developed social media and content marketing strategy to optimize brand notoriety and lead generation through website and content marketing initiatives.• Collaborated with Product Marketing to create Go to Market strategies for new product releases.• Supported Sales Enablement team with creation of Sales/Marketing tools as well as analysis of SQL and MQL leads.• Implementation and roll-out of sales and marketing automation software such as; Marketo, Pardot and Salesforce.

Montreal, Canada Area

Client Service Manager Labatt Account.• Responsible for client relationship management and client communications. • Budget management and revision. • Elaborated and developed client strategy related to program executions. • Led quarterly business reviews with client team. • Client events planning and execution.

Montreal, Canada Area

Regional Manager Qc - Labatt Global Management Trainee Program 2012 Regional Manager Qc/Maritimes/Prairies - Mosaic Campus Ambassador Program 2012-2013Overseeing Campus Recruitment strategy & execution internally as well as on clients behalf in Canada. Taleo trained: postings, sourcing, selections and reporting/analytics.People management experience involving management of field representatives across 8 university campuses. Developing & managing Employment Branding budgets.

Montreal, Canada Area

• Responsible for managing Labatt account and client relationship.• Management of marketing coordinators and all brand ambassadors hired on projects.• Responsible for onboarding and training coordinators and brand ambassadors on sales techniques and products.• Worked with marketing team to deliver improvements in brand engagement with consumers.

Microsoft 2011 Rogers/Chatr 2011 D'Italiano 2011Coca-Cola - Brigade du Bonheur 2011Stella Artois 2011Captain Morgan 2011President's Choice 2010Glaceau Vitaminwater 2009/2010Fifa World Cup Trophy Tour 2010Odwalla Montreal Summit for Haiti 2010Diageo 2010CTV/RDS 2010 Banque TD 2009Bud Plane 2009 Bud Camp 2009/2010 Bud Light Cruise 2009 Coca-Cola 2009

Bud Plane Promo ModelP&G Beauty Consultant Labatt Promo Model 2008Stella Artois Légère Team Lead 2008Stella Artois Légère Product Launch

Office BlitzingPromoting Cultural Event and ShowsPromoting Radio Contests

Baccalauréat, Sciences De La Communication

Profile Culture & Media. Option Classes in Writing, Publicity & Media.

Dec, Sciences Humaines.Profile Individu

Gestion Du Stress Et Capacité D'Adaptation

Relation Client : Comment Gérer Les Plaintes Et Les Situations Difficiles

Recrutement Et Marque Employeur

Gestionnaire De Demain

Loi 25

Gestion Du Service Client - Bien Communiquer Pour Renforcer L'Expérience Client

Gestion Du Temps : Définir Ses Priorités En Restant Flexible

Délégation Efficace : Responsabiliser Et Motiver Les Collaborateurs