• Devising an overall marketing and brand strategy, running 20+ marketing campaigns across various online and offline channels, and achieving desired targets (90% of our events fully booked).• Setting up digital campaigns and marketing pixels through Meta, WordPress, and Wix.com, and further analyzing data to optimize ad campaigns effectiveness and tactics.• Engaging in content creation (with a focus on copywriting) for marketing assets, such as one-pagers, flyers, pitch decks, and online content, and coordinating delivery timelines and logistics, such as arranging photoshoots and prints.• Conducting ad-hoc workshops and research projects, such as user interviews, focus groups, and surveys, and analyzing data to present insights to the team for product development, marketing & communication strategy, branding, etc.• Initiating new event projects (budgeted at €2K – €30K), developing business plans with marketing and budget plans, executing projects, coordinating workflow and expectation among internal and external stakeholders, and tracking results.• Successfully receiving 8+ different funds from Dutch government and private banks since the foundation.• Liaising with marketing agencies and other marketing partners/channels.* Chamber X Chamber is a cultural foundation that aims to renovate classical concert experience to make it more accessible while empowering more artists.* Keyword: UX Research, Strategic Marketing, Brand Strategies, Stakeholder Management, Project Management, Data Analysis, Content Creation, Digital Marketing, Copywriting.

• Oversaw B2B inbound content strategy, developed content ideas in collaboration with the insights team, and coordinated and executed campaigns and content plans.• Created SEO-optimized blog content for target clients based on data and insights about their pain points and journeys, and managed the content through WordPress.• Tracked content and campaign performance using Google Analytics and LinkedIn Analytics, adjusting and optimizing the content strategy.• Engaged in prospecting, approaching prospective clients (cold approach), generating leads, taking initial meetings to develop new business opportunities, and tracking sales pipeline;• Secured an average of 8+ introduction calls per month with new prospects, followed up with them, converted them into warm leads, and passed them on to managing directors;• Monitored the sales pipeline, scheduled monthly, quarterly, and yearly sales meetings with managing directors to present data, pipeline updates, and finetune our business development strategy.* ADK Insights is a research-led consulting company with 25 years' experience in 5 industries globally – mobility, FMCG, consumer tech, toys and games, and health and wellness industries.* Keyword: Business Development, Sales, Prospecting, Lead Nurturing, B2B Marketing, Content Creation, SEO.

• Generated leads through attending expos and cold emailing, and engaging with customers;• Compiled and assisted documentation for subsidies/loan application, e.g., Brabant Startup Fund, Rabobank Innovation Loan, Actphast etc.;• Conducted market researches ranging from space industry, Hi-Rel electronics, fiber optics to photonic integrated circuit (PIC) industry.* Optify Tech, a deep-tech startup under HighTech XL in Brainport Eindhoven, had a fiber-optics-based dosimetry technology that can measure radiation dose and calibrate this data in the form of a 2D map in near real time and inline, with the goal of mitigating radiation overdose risks.

*Note: This is a mandatory duty of male Taiwanese citizens.

(Note: American Institute in Taiwan (AIT) is the de facto Embassy of the United States of America in Taiwan)Department: Commercial Section• Directly supported the CCO of AIT with US Department of Commerce delegation to Taiwan for the Cyber Security Trade Mission;• Assisted meetings between AIT and ministries of Taiwan government, took minutes, structured briefing for officers;• Coordinated a matchmaking event among Taiwan and US companies (e.g., Cisco) as the contact person;• Prepared commercial service kits which were provided to US companies with Taiwanese economy and markets info.

• Assisted with trade missions, e.g., exhibitions coordination, market researches and preparation of commercial services in various industries.

(Note: This internship was combined with my graduation thesis.)• Implemented and advised on 360-degree feedback;• Investigated into the validity of 360-degree feedback and the influence of rater bias by interviewing the employees and HR personnel.

Department: US Economics Affairs Section• Collected and analyzed the information of economics in the US;• Assisted with the reception of foreign guests.