As a key managerial contributor, I lead the product conceptualisation and oversee the UX design for different sections of the future institutional health application 'La Nova Meva Salut'. Working within the Spanish public health system in Catalonia, I play a key role in envisioning a user-centred experience.🔹 Together with the Product Design Lead and the team of Sr. Designers, we established the overall product strategy (from the discovery phase to the product evolution phase) through user-driven data using advanced research methods for some sections of the new Med-Tech App: "La Nova Meva Salut".🔹 Assisting in the identification of bottlenecks and areas of usability issues in the different sections and funnels of the future institutional healthcare application "La Nova Meva Salut" as part of the new personalisation strategy in order to develop a set of strategic metrics aimed at minimising usability issues and improving product evolution.

As the driving force behind the project, I was responsible for designing and leading the personalisation strategy for the successful winning proposal in the public tender for Catalonia's new institutional health application, 'La Nova Meva Salut'.🔹 This involved crafting both implicit and explicit personalisation methods, as well as developing a comprehensive content strategy to support these approaches.🔹 Additionally, I played a key role in defining use cases to ensure the seamless integration of the personalisation features.

At Gartner, I had being comprehensively involved in the entire development lifecycle of multiple digital products for B2B Software Search Platforms. This encompassed conducting research, generating innovative ideas, designing intuitive user interfaces, performing rigorous testing, and iterating based on feedback. Notably, I contributed to the post-deployment phase, ensuring continuous improvement and optimisation for software platforms as Capterra or GetApp.🔹 For the GetApp platform, I led the end-to-end process of designing their homepage. Working with a diverse team across content, marketing and sales, as well as various stakeholders including the CEO and users, I conducted in-depth generative research to carefully identify and understand their needs and expectations. This research informed the creation of a series of innovative designs that were validated through evaluative research methods.🔹 During the post-deployment stage, I collaborated to define some of the key metrics for evaluating user engagement and adoption for continuous product improvement and optimisation.🔹 During my last 2 years at Gartner, I had the honor of lead a team that achieved success in two different Hackathons. The first year, our team was awarded the Innovation Prize for our user-first design for the GetApp Category Page. In the last one, we once again received the Innovation Prize and the Popular Prize for our work on developing a mobile-first software comparator.

During my time at JiustonSpace, I held a leadership role and led a dynamic team of brand, product, motion designers and content creators. Together we delivered high quality design projects for a diverse portfolio of brands. My primary focus was to ensure that each project met the unique needs and expectations of our client base through a collaborative approach that left a lasting impact on the brands we served.During my time at JiustonSpace, I held a leadership role and led a dynamic team of brand, product, motion designers and content creators. Together we delivered high quality design projects for a diverse portfolio of brands. My primary focus was to ensure that each project met the unique needs and expectations of our client base through a collaborative approach that left a lasting impact on the brands we served.Skills: Team Leadership - Analytical Skills - Mobile Design - Problem Solving - Project Management - User Experience (UX) - User Centred Design - Corporate Branding - User Interface - User Xperience - Branding - User Interface Design

After working in packaging and branding for a while, I came back to the interactive field in 2015. Within the PSG Digital Interactive Branding team, I was immersed in the end-to-end creation process of several digital products for esteemed global brands such as Lafarge-Holcim, Here or Douglas. Working closely with the Branding PMO and Branding Creative Director, I carefully translated strategic briefs into innovative digital solutions that adhered to brand guidelines. This meticulous approach ensured a cohesive and competitive digital brand alignment that left a lasting impression on the overall user experience.

I was privileged to be at the heart of the branding and packaging team at Peter Schmidt Group, lending my creative expertise to a prestigious portfolio of brands including Imperial Tobacco, Osram, Here and Holcim Group. During my tenure, my designs gained significant recognition, winning design competitions such as the new packaging design for the iconic tobacco brand 'Gitanes'.

As a part of the
Branding and Editorial design team I had my first contact with the real world of brands, and during my stay I participated in the design of brands worthy of being highlighted as the new branding for the Spanish National Postal System: GrupoCorreos

Swatch (Switzerland). Rado (Swatch Group, Switzerland).MyDrap (International support). Instituts Odontologics (National support). Rabat (National support).Roll Drap (International support).

I began to combine my studies with my first creative job at Paradigma, assisting the art directors in their day-to-day work. As a trainee at Paradigma FCM, I learned everything I could. In particular, I tried to structure and understand briefings in order to provide the best possible support to the creative directors with the help of my senior colleagues.