Domingo Gonzalez Email & Phone Number

Vevey, Ch

Vevey, Ch

-Fostered strong IT collaborations, directing Proof of Values initiatives in line with strategic plans, yielding significant ROI.-Initiated a Co-Innovation model, facilitating ideation and incubation of 20 cross-functional projects annually.-Implemented a successful Proof of Values process and build & scale mechanism, accelerating the transition to production.-Fostered strategic partnerships and co-innovations with entities like Microsoft, AWS, IBM, NTT Data, universities, and consulting firms, catalyzing our digital transformation journey.-Launched a citizen development model, enhancing engagement and fostering long-term sustainability of solutions.-Encouraged an innovation-centric culture in the IT department, accepting intelligent risk and failure, and inspiring innovative project initiations.-Spearheaded the deployment and integration of Generative AI within Nestle, driving the company's digital innovation agenda forward, resulting in optimized business processes and enhanced decision-making capabilities.-Collaborated internally and externally with the global innovation group, introducing technologies that added value to Nestle's commercial excellence and operations.-Led a diverse, geographically dispersed team of 6, supporting their career growth and development.-Championed thought leadership in emerging tech, authored reports, facilitated learning sessions, and annually organized a company-wide tech expo reaching 1,000+ employees.-Actively contributed to the IT Leadership team, aiding in the design of the Nestle USA IT operating model.

Vevey, Ch

Helping Nestlé to be ready for the next paradigm shift in tech and the way we access to information. Utilizing messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale.Responsibilities-Responsible for the conversational products (chatbots and voice apps) from ideation and strategy through continuous value development to application decommissioning, with responsibility for the full life cycle of the product including ISIT service models (e.g. L2 and L3 support models).-Responsible for the conversational tech stack (platforms, tools and frameworks); DialogFlow, Google Assistant, Azure Bot Solutions, SAP Copilot, Kore.ai or Alexa among others. -Identify business opportunities, recommend and execute conversational artificial intelligence projects (B2C, B2B and B2E). -Define the long-term business capability automation and conversational roadmap. Create buy-in for the product vision both internally and with key external partners-Support agile projects with considerable scope and/or complexity with significant impact on customer experience that require coordination with many internal stakeholders teams in order to drive to timely, successful launches-Manage prioritization and trade-offs among customer experience, performance and operational capacity-Proactively identify and resolve roadblocks that may impair the team’s ability to meet strategic, financial and technical goals -Manage and lead Conversational Artificial Intelligence team-Budgeting and P&L-Structuring, negotiating and managing key partnerships

New York, Ny, Us

-Structuring Mobile, Wearables and OTT convergent deals and negotiating cross-channel custom solutions. -Negotiating group rate cards for all OMG (OMD and PHD) clients (Showtime, Activision, HBO, Apple, Disney, Toys R’ Us among others), structure key annual partnerships (Apple, PlayStation,, Zynga, Rovio Flipboard, NBC, Under Armour, CBS and others) and transition clients to programmatic buying to improve targeting and maximize ROI.-Rolling out key publishers’ partnerships within marketplace teams. From organizing Omnicom-wide announcement of the different partnerships including details and benefits of finalized deal or leading brand strategy meetings to organizing spotlight speaker series and mobile labs.-Develop unique and first in market mobile services for clients, ranging from new ad solutions to m-payments, mobile video, ACR, augmented reality, beacons, gaming, app sponsorships or geolocation campaigns.-Hired, trained and leading one analyst.

San Francisco, Ca, Us

Defined, packaged, and rolled out innovative and scalable mobile/tablet advertising products for all CBS Tech, Lifestyle and Gaming sites like Gamespot, CNET, TVGuide.com or Last.fm, Chow.com andother 15 CBS sites.-Own the business requirements of existing and new ad experiences from initial requirements and business rules to pricing, positioning and go-tomarket strategy.-Collaborate with the Yield and Ad Operations teams to develop and track core monetizationKPIs and report cards to manage business health and sales strategy.-Lead the development, testing and piloting of new and first to market Ad Products and custom solutions for clients such us T-Mobile, Samsung, Netflix, Showtime, Best Buy or Activision.-Collaborated with creative and business team leaders (Editorial, Design, Development, Creative,Production, Pricing and Legal) to define UX, create product wireframes and UI.-Tracked product metrics, customer feedback and usability surveys; reported out on keyfindings, managed decision making and product backlog based on data..-Identifying and developing new sponsorship and national tentpole opportunities to createunique, compelling experiences like early E3 fan cultivation events, super fan sneak peaks,online press events, celebrity Q&A's, online premiere events, online focus groups, CES sponsortie-ins, media events with websites/magazines, fan roundtables, episodic/gaming viewerengagements, contests, continued online features, etc.-Expands CBS reach to other existing or emerging social platforms like Flipboard, Apple News orTwitter Amplification, extending ad packages and sponsorships.

Athens, Gr

Velti is a leading global provider of mobile marketing and advertising technology. Developed andimplemented Orange Top Up and Win program which garnered 4 million members.-Collaborate with functional owners, project managers, engineers and end users to define and document product requirements and identify product use cases-Monitor all inquiries and issues for the product and be able to articulate them clearly to team, prioritize them in the backlog, and ensure timely resolution-Help support efficient working of all phases of product development, including sprint planning, retrospectives, etc., and managing tickets in Jira, as needed-Manage external providers to develop operator CRM program; creative agency, logistics, callcenter, IVR and web/wap producer.-Coordinate a team of 9-12 consisting of analysts, copy writers and project managers.-P&L responsibility: budgeting, forecasting & profitability analysis-Support new business development on client pitches for Spanish and International clients;Telefonica & Orange LATAM, Optimus Portugal, Orange Dominican Republic or Panama Cable and Wireless.

New York, New York, Us

Horizon Media, Inc., is the largest US independent media services company with estimated billings of $1.4 Billion. Launched and developed a 360 mobile services department opening up a new revenue stream for Horizon Media. Services implemented included Mobile Media Buy, In Game Advertising, Shortcode Marketing, WAP creation, Application and Game Development (iPhone, iTouch, Android and JAVA), Mobile Search, Mobile Social, Mobile Couponing and Mobile Content Syndication.Assisted and managed Entertainment (A&E, WWE, History Channel, Versus and ION), FMCG (Jack in the Box, Qdoba and Quiznos), CPG (Cadbury US Brands, Diageo and Crown Imports), Retail (Ace Hardware) and technology (Google) clients to fully leverage the mobile channel to engage customers, create compelling customer value propositions and launch first to market opportunities.-Developed and implemented Horizon Media project strategy around our mobile solutions and services. Creating RFIs and RFPs for key mobile partners.-Created mobile marketing and media strategy for multiple clients and campaigns. Leading mobile integration within overall media plan; TV, Radio, Print, Digital and OOH.-Created and presented to clients Horizon Media mobile credentials, drafting customized case studies and mobile program plans, estimated costs and formal statement of work documents.-Led an internal mobile team of 3 components and manage creative agencies (McCann or JWT), developers (Fonemine, Unkasoft or Moderatti), third party publishers (Admob, Google, Quattro, Millennial Media, CBS, ESPN or MySpace) and US carriers (Verizon or Virgin) to implement mobile tactics and campaigns.-Developed and led measurement and metrics plan; key performance indicators, product roadmap, etc. -Participated on and led new business pitches with effective development and delivery of presentations for US and global clients such us Cadbury US Brands, Activision, Crown Imports or Ikea.

Gütersloh, De

Circulo de Lectores is the largest direct marketing business in Spain, selling primarily books, CDs and DVDs. Developed and implemented strategies for opening up new markets and products addressed to our 1.3 million members.-Managed and launched mobile content activities for cell phone users, the Circulo Wine Club and the Círculo Credit Card with MBNA.-Managed annual marketing budget of $500,000.-Marketed to existing Círculo customers and Bertelsmann sister companies through frequent mailings, e-mailings, SMSs, telemarketing, catalog pages, inserts and interactive advertising.-Perform precise ad-hoc ROI and response analysis.-Member of Bertelsmann’s Senior Expert Committee of New Businesses

GRUPO PLANETA, EDP EDITORES, Barcelona - Product Manager, Professional Publishing and Distance EducationLed both inbound and outbound product management activities, working with a national sales team of 40 account managers and publishing houses (Garrigues & Andersen, Deusto and Barcelona University) to develop and launch online professional courses.• Responsible for the marketing activities to generate leads for our sales force and for the training of the national sales force; Emailing 3rd party lists, telemarketing, print, radio and TV.• Hired and led a national telemarketing team of 12 people.

B.S. Economy, Economics

Executive Development Program, Executive Development Program - Bertelsmann