• Led the mobile app experience for end users, with a focus on content creators• Organized and maintained a cohesive design system to ensure brand consistency• Aligned design strategies with broader business goals to maintain a unified direction across teams• Integrated the web platform into the native app, prioritizing usability and seamless navigation

• Collaborated closely with the leads team, focusing on growth and client acquisition• Redesigned the user journey from landing page to checkout to maximize conversion rates, using in-depth analysis of metrics and conversion funnels• Leveraged AI to create personalized food recipe experiences, tailoring recommendations to individual user preferences• Developed prototypes and interaction flows to test ideas and concepts with the development team and key stakeholders

• Specialized in mobile and responsive design, implementing best practices for mobile-first interfaces.• Collaborated with designers and developers to structure a comprehensive design system for web and mobile, including design tokens, grids, breakpoints, mobile components, and a roadmap for scaling.• Conducted regular user interviews to gather valuable insights and inform design decision• Performed usability testing using prototypes to validate design decisions• Monitored… Show more • Specialized in mobile and responsive design, implementing best practices for mobile-first interfaces.• Collaborated with designers and developers to structure a comprehensive design system for web and mobile, including design tokens, grids, breakpoints, mobile components, and a roadmap for scaling.• Conducted regular user interviews to gather valuable insights and inform design decision• Performed usability testing using prototypes to validate design decisions• Monitored navigation and push notification metrics through Mixpanel to optimize user engagement Show less

• Provided individual and group mentorship in the UX Design Bootcamp• Guided students through all phases of the Double Diamond methodology, supporting project development from initial research to final implementation

• Conducted comprehensive user research, including field studies, interviews, and in-person testing• Developed rapid prototypes to validate ideas with real users and gather actionable feedback• Tracked key metrics using tools like Google Analytics, Hotjar, and others to measure user behavior and performance• Created and maintained a robust Design System, incorporating concepts like Design Tokens and Atomic Design for consistency and scalability

• Information architecture• Persona definition• Sitemaps and navigation flows• Creation of UI Kits, Styleguides, and interface elements• Definition of typography, colors, and visual hierarchy.

• Wireframe and sitemap development• Creation of prototypes and mockups• Creation of style guides and interface elements.

Creation of logos, websites, and advertising materials in general for clients such as Nutrimental, Dexter Latina, Ambserv, Uniambiental, among others.

Creation of advertising materials and campaigns for clients such as Sushiaki, Tatibana, Centauro Seguros, Tortuga, Ira, among others.