• Founded a marketing, design, and technology agency focused on launching franchise programs, supporting strategic business plans for existing franchisees, and helping brands scale; acted as an account manager by developing an account’s specific strategy to achieve budgeted goals for sales and profitability; developed materials used by franchise partners to aid the selling of 1 to 3 franchises per year• Create and build digital marketing campaigns for customer brand awareness and franchisee solicitation initiatives based on competitive analysis and future industry trends; utilize strong presentation skills to design companywide static and digital sales collateral materials for outbound franchise programs critical to optimizing conversion metrics; analyze and interpret data to uncover new sales opportunities • Chair the design and business development of an innovative eCommerce experience and customer lead generation websites; collaborate with clients and agency partners on delivering SEO, social media growth strategies, acquisition of customers, and securing strategic brand partners• Established a feedback loop to help understand customer needs, enabling the development of numerous customer marketing campaigns based on the time of the year; devised and implemented customized internal communication programming for franchisees and franchisors to influence engagement in a collaborative work environment• Facilitate the project management of a hospitality-focused web design and marketing firm; spearhead the strategic planning and ideation of creative solutions to ensure project completion within time and budget constraints; work hand-in-hand with operations, finance, construction, and R&D teams to guarantee objectives are being met and deliverables are on track

• Founded, designed, and developed a new age, healthy vending machine concept; utilized leadership best practices in formulating and executing strategic business plans to drive growth objectives and create new product offerings• Exemplified ability to lead by managing the programming and creation of an innovative user-interface ordering system; created patented proprietary technology to make and dispense cold-pressed juices and iced teas; designed dynamic wireframes and functional modules for the engaging mobile app interface built with inventory replenishment software• Built supply chain partnerships with beverage brands; created mutually beneficial partnerships by negotiating with brands to effectively execute supply chain operations; utilized verbal and writing competencies to accomplish follow up• Architected an award-winning proposal for a startup competition; received several thousands of dollars in funding out of a pool of 80+ applicants

• Demonstrated thought leadership in building and overseeing marketing department for a multi-brand QSR franchisor with over 70 restaurants; communicated solutions and best practices to internal and external stakeholders to drive future growth• Developed and designed new brand identities for QSR concepts by collaborating with cross-functional counterparts including category management, operations, and finance to achieve sales goals• Oversaw the rollout of new trade dress launch for both corporate-owned and franchisee operated units• Managed digital content creation and implemented persuasive email marketing and digital media campaigns for B2B and B2C customers; designed and managed lead solicitation campaigns for prospective franchisees to deliver sales results• Managed third party design and technology agency relationships; designed digital menu back end for an enhanced in-store purchase and customer experience; enforced collaboration with the agency to make several iterations to the UI/UX mockups

• Manifested accountability to deliver sales results by supporting operations of a retail location with annual revenue of multimillions of dollars• Served as a marketing manager by working with visual standards, design, and merchandising of high-ticket items• Trained retail associates to drive continuous improvement; resulted in greater productivity and efficiency• Evaluated monthly sales reporting and campaign analytics to make optimization recommendations; developed and managed brand collateral for new product launches and store openings to increase brand visibility and impact

Hired to create brand identity for the company.Involved in creating and managing events in order to promote custom manufacturing services and specialty products.Was able to cut down on advertising expenditure by leveraging company reputation and increasing awareness.

INSKIP Mercedes-Benz, Warwick, RI Assistant Finance & After-market ManagerProduced additional revenue for the dealership by selling finance and lease programs and after-market accessories.Provided customers with thorough explanation of after-market products and extended warranties.Established and maintained good working relationships with several finance sources, including the manufacturer. Processed all federal, state, and corporate paperwork related to vehicle transaction.Checked all paperwork for correct title, lien information, taxes, etc., before forwarding to accounting. Designed various promotional material used to present a wide variety of additional products for customers to purchase.