Domini Zopf Email and Phone Number

Strategic Marketing Research Executive and Consultant with Specific Research Expertise in Jobs-To-Be-Done DiscoveryHelps companies and brands by unlocking "the truths" about customers through qualitative research methodologies. 
Core Solutions brings together deep understanding of the consumer/business decision maker and innovation expertise to help bring clear thinking to complex business challenges. We do this by harnessing the “right” research methodology for deeper dialogues with businesses and consumers as well as product, brand and R&D internal teams and by utlizing "Jobs-to-be-done" theory when applicableWe help clients bring this all together to create powerful innovative solutions. Core also helps clients one piece at a time providing a la carte research services including research design and management, moderation, vendor management, analysis and reporting services.Expertise in several industries domestic and internationally:Consumer Product Goods, Food, Technology, Telecommunications, Broadband, BtoBSpecialties: - Ideation and innovation- Moderation- Online discussion forums (sometimes referred to as bulletin boards)- Mobile qualitative- In depth interviews, dyads and focus groups - Ethnography- In-home product use testing- Packaging ethnography- Jobs-to-be-done research immersion- Opportunity assessments- Competitive analysis- Vendor management & analysis- Cross functional leadership & facilitation