Dominic Alling Email and Phone Number

• Act as a strategic advisor to implement long and short-term brand goals and KPIs.• Lead a National team of Portfolio Brand Ambassadors, driving awareness and retention through local marketing strategies.• Manage and allocate resources on a national level, ensuring efficient use of budget.• Spearheaded the development of market-specific events and increasing consumer engagement.• Measured success through enhanced brand advocacy and the achievement of commercial objectives, aligning ambassador initiatives with key performance indicators.• Experienced in using analytics, data, and financial models to inform decisions.• Focused on results, with a talent for creating high-quality, customer-oriented presentations.

• Recruited and managed a national team of brand ambassadors, optimizing campaign execution.• Delivered measurable ROI, increasing brand presence through activations.

Drive brand strategy with activations across the Crafted Spirits portfolio to meet brands' budget goals.• Collaborate with the sales team and brand managers in developing the overall Trade Marketing go-to-market strategy.• Create and execute the Brand Playbook across the Crafted Spirits portfolio through engagement, education, media, and activations.* Create and execute the Brand Playbook across the Crafted Spirits portfolio through engagement, education, media and activations.* Coordinate and strengthen internal integration and relationships with the global team through monthly check-ins and sharing of monthly reports.

• Managed Remy Martin's premium portfolio using trade promotion and consumer engagement strategies.• Designed a partnership plan with companies to organize educational seminars aimed at increasing participation and brand awareness.• Managed distributors and developed account relationships which increased conversions through brand awareness.• Trained staff on the brand product range and portfolio tasting techniques.