• Manage and drive all Backyard Outfitters (BYO) marketing activities to increase the awareness & strength of our brand in our territories• Keep BYO ownership informed by identifying short-term and long-range internal marketing issues that must be addressed, recommending options and courses of action & implementing successful solutions • Increase BYO market share by developing well thought out marketing plans and strategies• Continue ongoing market research and adjusting our marketing strategy to meet the ever-changing marketing landscape and competitive conditions• Manage the BYO marketing budget and lead an ROI-based approach to marketing• Maintain professional & technical knowledge by attending educational workshops, reviewing professional publications, participating in industry specific training events• Design and/or outsource displays & signage for industry trade shows • Represent company at industry trade shows• Establish and maintain consistent corporate branding and narrative throughout all product lines, promotional materials and events• Maintain and expand all Demand Generation processes though website, paid search and social channels• Build and strengthen brand name recognition through digital campaigns including:o Google Ads™ & Social Media Channelso Search Engine Optimization (SEO)o E-Mail Marketing Automation• Assist a vast network of dealers with their own website creation and marketing• Other duties as directed by ownership

I managed and directed all aspects of our digital marketing efforts while keeping ROI as the metric by which I was judged. Responsibilities• Owned and drove all digital marketing activities to increase the awareness and strength of the brand across the web including social channels.• Managed & directed all digital marketing activities including on-line search, ad-targeting, site performance and consumer research and insight.• Responsible for the design and development of our websites: www.CarpenterBus.com as well as www.CarpenterBusParts.com• Worked to expand brand awareness with the bus industry while communicating the vision and messaging desired by the executive team. • Worked in traditional marketing acquisition activities including coordination with the partnerships team, referral programs and print advertising.• Responsible for new business development through lead generation on our web properties through both organic and paid channels. • Managed and directed video & graphic design vendors for special projects as needed. • Managed & owned all aspects of SEO, PPC, and CRO for our web properties.

Managed several million dollars of spend to install state of the art audio, video and lighting in organizations and corporate event centers. Managed relationships with many worldwide vendors to negotiate best pricing and procurement of all equipment.

Responsible for the leadership development of collegiate students at Southern Illinois University in Carbondale, IL. Developed and executed multiple local, regional, and international service projects. Managed a multi-million-dollar facility and supervised multiple support staff.