My core expertise? Change and Growth, coupled with a razor-sharp commercial focus.With over 20 years of experience of digital marketing services, I specialise in helping ambitious brands drive additional value, revenues (and margins) via data & analytics, automation and digital transformation.I have managed businesses through their growth journey, acquisition and post-merger integration processes. Creating and executing business transformational change management programmes to achieve successful and measureable outcomes, with a keen focus on driving a healthy P&L and a motivated team. As an entrepreneur, I have founded two successful multiple award-winning digital businesses (Black Swan Data and Digital Jigsaw), providing me with exposure and experience as a Board-level director.Throughout my career, I have had the pleasure of working closely with some exceptional brands, such as Vodafone, Pepsi and Panasonic, in helping them to navigate the evolving digital landscape with innovative digital strategies and initiatives and how to adapt to embrace the power that data now provides us.Specialism: Commercial Growth, Operational, Business Transformation, Turnaround & Restructuring.