Most recently, I was recruited to manage the day-to-day operations of the agency’s largest grossing advertising clients which generated $4.8M+ in annual gross profit. During this time, I crafted and executed plans to close new clients and increase spend by proposing new media buying opportunities. Additionally, I managed projects from concept to launch and led collaboration with copywriters, art directors, and others. Also worth mentioning, I trained and mentored junior account executives and provided constructive feedback on improvement areas.As a result, I built and led the car dealership account team to support the agency as it brought in bigger clients/deals. Equally important, I maximized client advertising campaign ROI through continual analysis of performance, response, and results by designing account marketing strategies to utilize the most effective audience-targeted time/advertising space. KEY RESULTS: == Consistently increased agency revenue by 12-15% YOY and led the team to win the 2018 New Jersey Ad Club Award. == Turned around an at-risk account by listening to the client needs and creating and executing successful campaigns.== Assumed leadership of the agency’s largest account and delivered double-digit revenue increases every year. == Led media buying efforts, securing the best rates for TV, radio, streaming services, billboards, and bus/transit. == Increased customer website traffic, lead count, and brand awareness to drive consistent revenue growth.

In 2006, I was promoted to increase sales, improve account penetration, and bring in net new clients. During this time, I managed the $3M+ Lufthansa airline account and ensured all client projects were delivered on time and met or exceeded customer requirements. Additionally, I developed and executed account-specific sales strategies to drive YOY revenue increases by cross-selling services.Additionally, I served as clients’ main point of contact, interacting through all phases of the creative development process. Also noteworthy, I spearheaded recruitment efforts, participating in the interviewing/hiring process to bring in fresh talent. Equally important, I led the account staff, facilitated production meetings, and worked with internal departments to coordinate production. KEY RESULTS: == Brought in several new, multimillion-dollar airline accounts including Air Tahiti Nui, Brazil’s Varig, and others. == Traveled to Germany to negotiate the Lufthansa account renewal, working with Vice President to retain the client.== Managed projects through all phases of production, delivering work assignments according to client expectations.== Served as Lead Copywriter, budgeted each project, coordinated client approval, and managed the billing process.

Initially for O’Sullivan, I was recruited as an Account Representative to plan and develop menus and promotional materials for the Lufthansa airline account, one of O’Sullivan’s largest clients. Subsequently, after only a year, I was promoted to Assistant Manager. During this time, I planned, organized, and scheduled work for assigned accounts/teams and ensured client needs were met or exceeded.While serving in this role, I partnered with Lufthansa Skychefs and internal teams to produce account-specific menus/wine lists. Additionally, I oversaw research and production to ensure proper food descriptions and copywriting procedures were followed. Also notable, I managed the client billing process for O’Sullivan’s internal account department to accurately report on project costs. Equally important, I championed a high-performing team culture focused on recruiting, developing, and promoting talented employees.