Leading and growing sales, partnerships and SDR teams, remotely managing functions across EMEA, East and West US. Data-led approach to defining ICP and implementing ‘land and expand’ and new logo GTM strategies, helping to grow business from $20m to $25m ARR. Flagship wins and landed Enterprise expansion logos across Retail, Hospitality, Transport and Logistics sectors. Quickly promoted from EMEA to global role. Introduced continuous process improvement, re-defining revenue generating and contracting processes.

Oversaw strategic integration with Mews following acquisition. Setting GTM product strategy, leading and training 30 AEs and BDMs, defining a predictable, efficient and repeatable sales process, increasing AOV by 10%. Hired UK and EMEA sales teams and managed end-to-end operations of product sales function, running regular one to ones and reporting sales pipeline to CCO.

Leading and reporting end-to-end operations of sales departments to CEO and COO. Along with formulating and executing robust sales and business growth strategies to ensure growth and profitability, I also hired, built, trained, and empower a team of four sales and marketing members during Covid.Key contributions included:• Growing business to profitability, increasing turnover from £4M to £6M by redefining ICP and focusing target market on hotel sector based on KPIs, customer data and success criteria• Maximising brand recognition by 4X by utilising social media and hotel consultant referral network, bolstering key partnerships with ResDiary, Mews, Amadeus and other industry bodies and events.• Won flagship pilots with RBH, Kew Green, and Best Western and led the company to a successful sale to Mews in March 2022

Set sales objectives, established annual quotas, and implemented GTM strategies reporting daily pipeline and forecasts to CEO and COO. Highlights include:• 148% of personal IC target - 480 bookings, generating £6M annual recurring revenue within eight years.• Highest Individual Performer in 6/8 years.• Successfully secured major sales deals up to £1m TCV from new and existing Enterprise businesses such as National Trust, Travelodge, Prezzo, Loungers, EI Group, Burger King, Star Pubs, Tesco, Azzurri, and Cote.

• 133% personal and 116% team attainment v target despite reduced team headcount• 10% team forecast accuracy improvement, training and mentoring team on sales methodology, pipeline management, and performance improvement

Responsible for leading and monitoring the daily activities of sales whilst coordinating with software development, finance, and legal departments. Enterprise contract negotiations, cold outbound lead generation and focused on maximising profitability and growing new markets. Notable contributions include :• Surpassed all personal and business goals, leading the first sales of self-service hotel hardware and software in US.• Determined and executed company's business plans by attaining board approval for sales strategy and product development of card payment/mobile applications.• Led the winning application of "Best Use of Technology" prize at Catey Awards 2010 in collaboration with Premier Inn.• Established 2012 pipeline worth £1M+ by engaging with potential clients to improve operations and secure substantial investment returns.

• Defined Sky's business strategy within hotel and health club sectors, growing revenues by average 22% per year• Sector training for 36 regional managers, leading regional teams to grow subscriber numbers by 18%• Led development of new hotel product, the first for new revenue stream in hotels in 15 years• Audit and consultancy with group accounts of their food and beverage operations, resulting in 15% growth of revenues

First promoted from team of 24Managed all new business in region, increasing subscriber numbers by 12%Generated over £900k new annual revenue from new commercial contractsExceeded all business development targets