Dominick Frasso Email & Phone Number

Greater San Diego Area

Head of agency delivery and execution arm as well as data driven strategic direction/management. Lead Strategist on key client accounts and tactical execution of sophisticated digital marketing programs and campaigns for a variety of enterprise level clients. Responsible for industry & market research to establish a foundation for marketing strategy and campaign ideation as well as implementation and execution of online marketing programs across a variety of channels, including SEO, PPC, CRO, Display Advertising, Web Analytics and Social Media. Execute and ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Develop strategy, manage and execute inbound and content tactics, both on and off page. Senior level client facing interaction and relationship building.

Independent consultancy focused on driving bottom line results for clients. Focused on strategic guidance and expert tactical execution of digital marketing programs leaning on vast experience from agency side, brand, start up and enterprise roles.

Greater San Diego Area

Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $20 billion and approximately 70,000 employees globally. In my role as Corporate Digital Marketing, Digital Aquisition Lead, I lead, manage and develop the strategy, enablement and onboarding of sophisitcated global Display & Programmatic Advertising including Paid Social. I also serve as a consultant on Corporate Paid Search and Media initiatives as well as Audience Management.

Greater San Diego Area

Cordial is a venture backed SaaS marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. As Director of Digital & Deman Generation, core responsibilities are to build & scale the digital and demand generation foundation. This includes Organic, Social, Paid Media (Paid Social, Display, SEM, CPL) in order to drive qualified lead pipeline for sales. Responsible for lead nurture strategy and marketing/sales integration process to drive results.

Greater San Diego Area

BusinessOnline is a performance driven Digital Marketing Agency. I currently serve as part of the Agency's Leadership Team. Responsible for data driven strategic direction/management and tactical execution of sophisticated digital marketing programs and campaigns for a variety of enterprise level clients. Responsible for industry & market research to establish a foundation for marketing strategy and campaign ideation as well as implementation and execution of online marketing programs across a variety of channels, including SEO, PPC, CRO, Display Advertising, Web Analytics and Social Media. Execute and ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Develop strategy, manage and execute inbound and content tactics, both on and off page. Senior level client facing interaction and relationship building. Heavy focus on Saas, MarTech, Manufacturing & Home Improvement industries.

Greater San Diego Area

Direct all aspects of Vistage's Online Marketing presence through SEM/PPC across multiple channels, display advertising, SEO and Conversion Rate Optimization (CRO). Responsible for strategic web development to increase lead generation efforts for the Vistage.com domain as well as regional websites and partner websites. Manage the Social Media team ensuring brand awareness, engagement and lead acquisition goals are exceeded. Develop strategy, manage and execute SEO responsibilities, both on and off page. Responsible for Affiliate Marketing programs as an additional lead generation source. Ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Lead, develop and continue to grow a high performing team of online marketing professionals.

Responsible for the daily overall management and success of all Search Engine Optimization, Link Building and multiple product Pay Per Click campaigns for lead generation as well as E-commerce efforts. Execution of keyword research, campaign strategy set-up, spend allocation, management, data analysis, Ad reporting and ongoing campaign optimization. Responsible for both PPC Ad and SEO Copy. Analyzed current website optimization trends and implemented best practices for organic search rankings. Responsible for Landing Page creation and conversion rate optimization. Conducted ongoing A/B and Multivariate optimization testing for lead generation and landing page creation.

Member expert and Marketing Analyst for the $650M international credit union. Managed $2 million dollar MCIF and Marketing Program. Integrated online marketing programs to accommodate an overall change in brand and business strategy. Provided c-level executive studies and analyses of member, market and product behaviour and trends. Lowered overall membership age ten years (53 to 43 years old) in less than two years. Increased checking account growth 13%, membership growth increased 6% and credit card portfolio increased 20%.

Project Assistant for $3 million Civil Engineering Firm. Responsible for Brand Awareness and Marketing Communication. Responsible for Account Management. Directed the everyday operations of paraprofessional staff and developed project tracking tools. Assisted in the preparation of plans and specifications. Conducted record map research and site surveys.

Progression from Marketing Assistant to a Direct Marketing and Analyst role for the executive coaching firm with over 14,500 members worldwide. Worked directly with c-level executives on a national level to plan, create and coordinate direct mail and email strategy with a specific event attendance call to action. Recommended and targeted prospect segments to achieve maximum response rate and ROI for over 400 direct marketing campaigns. Worked with internal and external sales staff to push attendance to executive only marketing events. Responsible for CRM SQL modification for data mining.

Assisted in all areas of event marketing for Vistage, Inc. Responsible for collateral management, inventory, production and preparation. Responsible for event RSVP processing and confirmation. Execution of CRM marketing mailing and activities and process improvement. Preparation for analysis and segmentation of the Vistage, Inc. CEO Confidence Index, a national CEO Survey.

Corporal in the United States Marine Corps. Administrative Clerk and Rifleman. Responsible for maintaining and managing community relationships. Member of the General’s Color Guard at Marine Corps Recruit Depot, San Diego. Presented the colors at various high profile events throughout San Diego County.

Multimedia Design

Some BA coursework complete.

Education record

Corporal (E4)