Long term employee who has played a pivotal operational role in developing Madison to the status of the leading bicycle parts and accessory distributor in the UK.Fundamental to Madison’s success, creating a Retail Services Strategy, providing a network of services to independent retailers, uniting them with Madison as the core provider.Creating a market leading e-commerce initiative now responsible for handling over 80% of all trade transactions. Runner up to Asda in the Effective IT Awards 2004 for most effective use of IT in retail.Design and implementation of market leading warehouse management software resulting in faster order turnaround, increased pick accuracy and much improved stock integrity.Design and build of a state of the art 75,000 sq ft distribution centre and a further 80,000 sq ft operational from end 2010.Development and implementation of the strategy to distribute to the cycle, MX, snow, running and outdoor markets.Identify, execute and integrate acquisitions.Founder and owner of the Madison Saracen World Cup Downhill Mountain Bike Team and Madison Genesis UCI 2.1 Continental Road Bike Team.Specialties: Loyal employee, creative thinker, motivator, brand builder, energetic and a high achiever who thrives on success and achieving goals whilst ardent supporter of the independent specialist retailer and putting the customer first.Commercial Business ManagementSupply Chain EfficiencyStrategic Business DevelopmentCreative Operational ProceduresCommercial understanding and implementation of information and communication technologyBrand development and creative strategies for brand route to market.Shimano distributor for the UK and Ireland since 1986 and played a significant role in building the GoPro brand in the UK between 2011 to 2016.CEO of Madison since November 2005.