Dominic Purvis Email and Phone Number
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As SVP Product & Customer Experience for LATAM, South America's leading airline and 10th largest airline in the world, I lead the design initiatives for the 3D spaces, physical products and real world processes that create the airline's brand experience and differentiate LATAM from the competition. As well as defining and delivering the LATAM seats, lounges, uniforms, catering, entertainment etc, we also set the customer management strategy, including identifying our best customers and where to find them, and monitor how well we meet our customers' needs.A dynamic leader with a wide-ranging international management background and an outstanding track record in aviation, real estate and hospitality, I'm passionate about developing ground-breaking real world experiences along the journey and helping companies organise around their customers.My previous positions include CEO of Cathay Pacific's airline loyalty programme, multiple CMO roles including at Swire Properties and Swire Hotels, co-founder of a luxury loyalty app as well as multiple customer experience positions.
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Svp Product And Customer ExperienceLatam AirlinesUnited Kingdom -
Svp Product & Customer ExperienceLatam Airlines Mar 2022 - PresentLas Condes, Región Metropolitana De Santiago, ClResponsible for leading the Product & Customer Experience design function covering inflight product, catering, entertainment, connectivity, lounges, airport services, as well as customer strategy, insight and related research and data programmes.
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Customer Experience StrategistUcx Jul 2014 - Feb 2022Specialising in helping B2C and B2B companies design and deliver their customer experience proposition and marketing if effectively. Sectors include aviation, hospitality, real estate, online learning, marketing services, corporate art, media and HR analytics; past clients include Cathay Pacific, ARC Design Centres, 62Nord Hotels and Cedar Communications.
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Chief Marketing OfficerWhite Desert Antarctica May 2020 - Jul 2021London, Greater London, GbCMO for White Desert Antarctica, building sales and marketing for the vertically-integrated luxury tour operator. Bringing guests by private jet from Cape Town to the interior of the Great White Continent, White Desert operates luxury eco-camps on the shores of a freshwater lake at the Schirmacher Oasis or amid the mountains of Queen Maud Land and offers trips to the South Pole and the Emperor Penguins among other activities. -
Co-Founder & DirectorL'Effet Luxury Marketing Aug 2018 - Apr 2020L’Effet is a luxury rewards company that brings affluent travellers to independent luxury stores in London and rewards them for their purchases. The L'Effet network includes Harvey Nichols, Space NK, Penhaligon's, Tom Dixon, Roksanda, Turnbull & Asser, Boodles, Mappin & Webb, House of Garrard, Ettinger, Globe-Trotter, Temperley, Connolly, Timothy Everest and Stephen Webster. Members are able to choose rewards in cash or in miles from Singapore Airlines, Cathay Pacific, Malaysian Airlines, Langham Hotels and others.
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Chief Marketing OfficerL-Acoustics Jan 2017 - Sep 2017Marcoussis, FrResponsible for corporate development and group marketing for L-Acoustics, a global top-3 manufacturer of pro speakers and amplifiers, with a particular focus on immersive sound systems. L-Acoustics' solutions are used by leading venues, events and artists including the Hollywood Bowl; the Rio, London and Sochi Olympics; Adele, Justin Timberlake, Foo Fighters, Red Hot Chilli Peppers, Phil Collins and Peter Gabriel.Restructured the group’s brand family, bringing greater clarity to the proposition and developed marketing strategy for EUR400,000 audio system, targeting end users and intermediaries. -
Chief Marketing OfficerSwire Hotels Sep 2012 - Jul 2014Hong Kong, -, HkCMO responsible for the commercial growth of a 10-property hotel group in Hong Kong, China, UK and USA, launching three new hotels and setting up a stand-alone restaurant division. The group won multiple prestigious awards (Condé Nast Traveler, Mr & Mrs Smith, Virtuoso, PHG etc) and the Upper House was voted #2 hotel in the world (2014 TripAdvisor Travelers' Choice Awards). In 2015, Mr & Mrs Fox was awarded Best New Restaurant (Readers' Choice) by HK Tatler. -
Director Of Marketing And CommunicationsSwire Properties Jul 2009 - Aug 2012Hong Kong, CnAs CMO of £14bn property developer, streamlined and focussed the corporate brand and positioned the company as the champion of long-term development in preparation for its successful IPO in 2012. Launched 6 high-end developments including ultra-prime OPUS by Frank Gehry (where apartments sold for over £40m each). -
Director Of Environmental AffairsCathay Pacific Jul 2008 - Jul 2009Chek Lap Kok, HkAs well as building the Group's environmental strategy and setting up the team, the key task was to manage the Group's financial exposure to Emissions Trading Schemes and / or carbon taxes. Co-founder of the Aviation Global Deal Group with BA / Virgin / Air France-KLM / Boeing / The Climate Group; conceived and drafted the methodology now known as CORSIA, which has since been adopted by 90% of global airlines. -
Managing Director - Cathay Pacific Loyalty Programmes Ltd.Cathay Pacific Jun 2004 - Jun 2008Chek Lap Kok, HkMD of the airline's marketing services subsidiary, responsible for managing and marketing to the airline’s 90,000 top customers, >3.5m mileage programme members and 300+ commercial partners.Developed innovative CRM campaigns to increase revenue / improve retention via proactive service recovery / predictive defection management / ‘householding’ / ultra-premium ‘Diamond Plus’ tier etcAsia Miles was named Business Traveller Asia-Pacific’s Best Frequent Flyer Programme 2005 – 2008.
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Head Of EcommerceCathay Pacific Jul 2000 - Jun 2004Chek Lap Kok, HkSet up and managed the Commercial eBusiness practice and led the team which built the airline's digital marketing and service capabilities.Established the usability practice, defined corporate approach to online branding and won Best Asian eCommerce Site and Best Airline Website four times.Latterly added responsiblity for improving corporate productivity & internal communications through a range of digital solutions, reporting directly to the CEO.
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Country Manager Germany & Eastern EuropeCathay Pacific Jan 1999 - Jun 2000Chek Lap Kok, HkResponsible for all of the airline’s activities in Germany and five Eastern European countries, including sales & marketing, passenger / cargo operations, HR, finance and support functions.
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Head Of Customer ServicesCathay Pacific Sep 1997 - Jan 1999Chek Lap Kok, HkResponsible for all customer services at Cathay Pacific’s home base airport, including check-in, baggage services, lounges etc, plus supporting IT & rostering systems. Planned and executed the overnight move to Chek Lap Kok Airport in July ‘98.
Dominic Purvis Skills
Dominic Purvis Education Details
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University Of OxfordGerman Language And Literature -
InseadAmp
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University Of OxfordModern Languages
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Robert Louis Stevenson SchoolEnglish-Speaking Union Scholarship
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Winchester CollegeScholar
Frequently Asked Questions about Dominic Purvis
What company does Dominic Purvis work for?
Dominic Purvis works for Latam Airlines
What is Dominic Purvis's role at the current company?
Dominic Purvis's current role is SVP Product and Customer Experience.
What is Dominic Purvis's email address?
Dominic Purvis's email address is do****@****ies.com
What is Dominic Purvis's direct phone number?
Dominic Purvis's direct phone number is +331696*****
What schools did Dominic Purvis attend?
Dominic Purvis attended University Of Oxford, Insead, University Of Oxford, Robert Louis Stevenson School, Winchester College.
What skills is Dominic Purvis known for?
Dominic Purvis has skills like Marketing Strategy, Crm, Marketing, Marketing Communications, Brand Management, Strategy, Airlines, Digital Marketing, Integrated Marketing, Management, Customer Experience, Loyalty Programs.
Who are Dominic Purvis's colleagues?
Dominic Purvis's colleagues are Francisco Arturo Romero Schmidt, Vitor Castro, Yassine Jabir, Gustavo Berto, André Cantanhede Araujo, Ana Paula Assis, Mr. Julio Mello.
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