Lookmove is a proptech and the #1 marketplace in terms of unique active listings in Switzerland. It has set itself the mission to simplify the real estate journeys for all.

Founder and CEO at Salmon ImmobilierBrokerage and "viager" specialist

Actively participated in crafting the core strategy and positioning of the company with the aim to communicate effectively to raise capital and design the commercial framework and roadmap. Animated workshops and participated in multiple meetings with potential investors

My career evolution within PMI followed the company’s transformation of its core business – shifting from conventional tobacco to risk reduced products (iQos).- In my initial assignments, I managed and supported the combustible tobacco marketing organization. The main objective was to tackle key challenges related to the highly regulated tobacco industry. My role was to identify suppliers and frame agreements to develop innovative and integrated digital solutions: o Development of a face recognition tool to restrict access to legal aged smokerso Development of an augmented reality app to connect consumers with branded contento Manage major branded event and it’s gamificationo Manage the post event gamification (loyalty program)o Supported the trade engagement strategy- Following this assignment, I was part of the initial team which kicked-off the establishment of the digital strategy and solutions for the RRP platforms:o Participated in establishing agency eco-system – key partners and web-farmo Accommodated digital requirements to agile methodologies- My last assignment was to reframe the Global retail strategy by mapping and defining the category’s processes and supplier landscape:o Selecting and contracting Global partnershipso Establishing and strengthening the relationship with an ever growing central retail organizationo Exploring and linking market requirements with globally-led guidelines – travelled the globe.

Structuring EMEA Indirect Procurement organisation.Setting-up best practice procurement processes.Coordinating strategies with procurement teams globally.

Lead the Indirect Procurement management of the Marketing Categories for the European region.Define, develop and guarantee the execution of marketing procurement strategies, operating at global, regional and local levels. Identify market best practices (via eg. ISBA, WFA, CASME). Strong engagement with stakeholder and business leaders aligning on strategy and effective execution.

Globalisation of Purchasing : - Organisation and consolidation of indirect spend for European business's (12 sites,6 countries). - Globalisation of MRO categories. - Packaging : Cost down and re-engineering functional analysis, value analysis, managing dedicated task force (multifunctional), R&D approval process and industrialisation. - Purchasing analysis: Creating and implementing reporting tools and purchasing protocols.