With many years of experience at Bosch Power Tools, I have established myself as an accomplished Senior eCommerce Business Developer specializing in brand building, sales promotion and profit enhancement. My mission is to develop sustainable strategies that are in line with Bosch's philosophy and strengthen our presence in the EU and APAC markets. My expertise lies in e-commerce, specifically in the B2C and B2B segment, with a strong competence in dealing with Amazon and similar platforms. I bring diverse perspectives and experience to our team to achieve our common goals.In my current role at Bosch Power Tools, I focus on planning and executing push and pull channel activities as well as positioning our products through educational content. My approach seamlessly integrates go-to-market planning and operational processes with sales, product management, marketing communications and PR. By implementing measures to increase profits and managing budgets for promotions and advertising, I make a significant contribution to achieving our corporate goals.