Dominik Strobel Email & Phone Number

Auckland, Bay Of Islands, Airlie Beach And Hamilton Island

Welcome to Explore Group, we're a unique and exciting company. A company that through the efforts of its employees and selection of products, delivers once in a lifetime experiences to our customers everyday in four amazing destinations - Auckland, Bay of Islands, Hamilton Island and Airlie Beach.Starting with one America's Cup yacht based in Auckland New Zealand in 2001, we've expanded to become a successful multi-region and multi-product operation, and we're still growing.We are a New Zealand owned company and the products we offer range from sailing to diving to dining, with each product being thoughtfully designed to showcase the location it's in. Operating in Auckland, Bay of Islands in New Zealand, and Hamilton Island and Airlie Beach in Australia, we're really proud of our portfolio of experiences on offer.We are a multi award-winning company recognised for our commitment to responsible and sustainable tourism, and our Auckland and Bay of Islands experiences have become a must-do for many people visiting New Zealand. Our staff are incredibly proud of the place they live and are ready to show why. Their passion and enthusiasm is what sets us apart and through their input and enthusiasm we continue to share surroundings in very special and unique ways.

Auckland & Berlin

Blue Planet - Tourism Sales, Marketing & Destination ManagementSince 2005 Blue Planet has been providing sales & marketing services for the New Zealand, Australian and South Pacific tourism & service industry.Tourism Consulting- Market research & due diligence- Product development- Tourism Startups- Sales & Marketing plans- Project Management- Mystery Shopper- Sales & Marketing Audit Representation- In market representation- Product launches- Product roadshows & sales calls- Trade show (TRENZ, ATE, ITB Berlin)- Destination Specialist for Australia, Cook Islands, Fiji, French Polynesia, Kiribati, Nauru, Malaysia, Marshall Islands, New Caledonia, New Zealand, Niue, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu.Marketing & Creative Services- Branding and logo design- Search engine optimisation- Google AdWords- Social Media- Newsletter and media releases- Brochures, POS materialwww.blueplanet.co.nz

Berlin Area, Germany

EyeFly video is a simple, easy to operate system which allows Heli, Rafting or Jetboat and other tourism operators to capture onboard footage to then rapidly preview and sell to their customers. Track your videos and increase your merchandise sales revenue, along with valuable post-sale marketing opportunities and customer analytics.Responsibilities:• Drive the EyeFly strategy and vision on the European market• Acquisition and development of key partnerships• Key account management, B2B sales• Install EyeFly systems• Provide online support to customers.• Manage stock levels of equipment held in Europe.• CRM to accumulate leads, sales and sales progress• Liaise with the R&D team and suggest improvements

Hamilton Island, Australia

Explore Group is a dynamic, innovative and sustainable tour operator offering an exciting range of marine and land-based excursions in New Zealand and Australia. Having set up in Sydney and Hamilton Island, Australia this project was to set up a new cruise operation 'Explore Dive & Snorkel' offering half and full-day dive & snorkel cruise products departing Airlie Beach to the Great Barrier Reef. Responsibilities:• Develop and execute sales & business development plan • Build an extensive network of local agents and key stakeholders• Business development and partnership management• Attended B2B trade shows - TRENZ 2018 (New Zealand) and ATE 2018 (Australia)Key Achievements:• Developed a strong local and regional business network, industry stakeholders and government organisations• Successful product launch within two months of the initial briefing• Sourced and set up the business CRM system

141 Western Road, Rotorua, New Zealand

In the heart of 350 acres of lush farmland, you'll find Agrodome - a real working sheep and cattle farm that has been loved for over 40 years by visitors from around the globe. The Agrodome is owned by Ngai Tahu Tourism, one of the largest tourism operators in Aotearoa.Responsible for overseeing and supervising the Agrodome’s activities and employees. To provide valued customers with a superior experience at all times, while maximising yield, ensuring the well-being of the animals, effectively managing a diverse team (60 staff) and to achieve this within budgeted guidelines. Responsibilities:• Driving the strategy and vision for the Agrodome business. • Monitoring the monthly performance and inspiring the business to deliver agreed organisational results and synergies. • Developing and monitoring the capital investment programme for alignment to agreed strategies and financial expectations. • Maximising the effectiveness and efficiency of operations by regularly reviewing costs and structure. • Adherence to legal and regulatory requirements in all respects. • Delivering the actions and outcomes of the strategic plan as agreed with Partnership Board. • Seeking new business opportunities • The enhancement of existing operations through appraisals of operating structures and regularly reviewing systems. • Providing leadership and motivation to the entire team involved with delivery the business result. • Leading and promoting the implementation of systems which continually improve customer and staff safety and drive a strong Health and Safety culture across the business. • Regularly reviewing practices and procedures to ensure that the business has minimal exposure to operational risk.

Auckland, New Zealand

Project - setting up the new business unit 'Explore Auckland Harbour Limited' for Explore Group with the main focus on an exciting, competitive, daily two-vessel ferry service from Auckland to Waiheke on the modern yellow and black branded vessels. www.explorewaiheke.co.nz Responsibilities:• Completed and actioned Project Business Plan and Sales & Marketing Plan• Oversaw market research. Analysed current market and competitor information• Product development: tourist and commuter market• Prepared the pricing strategy of the product offering• Build local agents network and source tourism partners• Operations - day to day running of the business• Scheduling, registration requirements, dealing with Auckland Transport• Scoped and initiated Systems –vessel internet, reservation system, online, commuter portal, ticketing, and communications.• Stakeholder and vendor management.• Set and managed forecast and expenditure budget• Marketing communication strategies for the launching process of new productsAchievements:• Set up new ferry company from initial briefing to launch date in 5 months• The steady growth of Waiheke commuter base• New tourism product for Auckland

Auckland, New Zealand

Responsibilities:• Part of management team – Sales and Marketing. Direct report to CEO. 9 direct staff reports, 60 staff based in Auckland and Bay of Islands operations• Completed annual sales & marketing plan, income budget, sales & marketing expenditure, forecasting, calculating and setting rates• Carried out analysis of statistics to determine potential growth• Involved in seeking, doing due diligence and acquisition of companies: Pride of Auckland/ Dune Rider/ Ocean Adventure/ Corporate Explore/ Otehei Bay• Completed market and company review in 2013. Two major changes: shift from West to East/ change from traditional distribution to online. Sales and Marketing strategy aligned to change.• Marketing: Oversee and involved in all aspects of marketing: market research, analysing internal data, advertising, Media and PR social media/ online and digital strategy, producing sales collateral and POS material.• Develop and maintain relationships with key partners - regional and national tourism organisations, airlines, key trade partners.• Set up and sustained a dedicated, competent sales and marketing division/ team.• Product Development - participate in planning, development of new products• Develop the international sales strategy• Implementation CRM system. Involved in IT strategy.Achievements:• Led the growth of the company to +30% in revenues, becoming one of the most recognised tour & cruise operators in the tourism industry.• Grew the company personnel with the company expansion and created an enjoyable, exciting and rewarding place to work.• Manage rebrand of Explore NZ to Explore Group “Unique Experiences in Amazing Places”• Expanded the parent company, acquisitions of 4 new company brands• Business and Tourism Awards: 2011 Westpac Northland Business Excellence Awards  2011 Top Energy Tall Poppy Business Awards 2010 TIA New Zealand Tourism Awards - Winner 'Visitor Attraction and Experience Award'

Auckland, New Zealand

• Set up sales and marketing division/ team within the company.• Product Development - put forward ideas for improvements of existing products; participate in planning, development of new products• Develop and maintain relationships with key partners - regional and national tourism organisations, airlines, key trade partners.• Seek out JV partners as appropriate to maximise exposure, develop business and source external funding / contra.• Media - seek our PR opportunities. Put out press releases, invite media to experience products, commission articles• Develop new business by constantly seeking out new companies and opportunities.• Develop the international sales strategy – sales calls, trade shows, TRENZ/ KiwiLink, ATE. Member and Explore NZ representative for ITOC/ TIANZ, ATEC.• Research and implementation of new CRM system. Involved in IT strategy.• Internal staff training, sales & systems training.

Auckland, New Zealand

Project: Company start up, all aspects of sales & marketing and business development http://www.islandescapecruises.com/

Auckland, New Zealand

Project: Awesome Adventures NZ. Set up the brand and oversaw all aspects of sales & marketing. Product development, pricing, brochure & website production, market channel placement and launch.

Auckland, New Zealand

Fullers Bay of Islands / Awesome Adventures NZ / Bay of Islands Travel Centre- Develop the international sales strategy and the annual action plan.- Assist in completion of annual budget and business plan (management level).- Maintain regular communications and develop relationship’s with existing clients so asto protect and increase their business.- Combined sales calls, work new lead for other MTH companies: South Sea Cruises,Awesome Adventures Fiji, Cruise Whitsundays.- Developed new business by constantly seeking out new companies and opportunities.- Calculate, set, distribute product rates for all three companies.- Co-ordinate / conduct client staff training and famils.- Ensure we are heavily involved in the visiting media / trade program of theseorganisations.- Visit main clients offshore (sales calls, company roadshow, Drivers Conference), attendTNZ trade shows, participate at TRENZ, MEETINGS, KEA Conference, VIN Conference,ITOC, Tourism Conference.- Undertake role of Duty Manager (‘Operations Manager’ in Bay of Islands on weekends)4 times a year.- Recruit, write job descriptions, monitor staff performance and conduct annualperformance reviews.Achievements:- Achieved sales targets set each year, grew business, but most importantly keptbusiness from going to competitors.- Work in conjunction with RTO to get VIN Conference in the Bay of Islands (2005)- ITOC Operator of the Year 2001/2002- Qualmark Endorsed Visitor Activity (2003)

Auckland, New Zealand

Fullers Northland (rebranded to Fullers Bay of Islands) / Bay of Islands Travel Centre- Manage all areas of sales and marketing so as to maximize the promotion and sales ofFullers Bay of Islands products. Completed annual group marketing plan and individualsales action plans.- Rebranding of Fullers Northland to Fullers Bay of Islands.- Together with Executive Directors formed the company Awesome Adventures. Dualbranding of products. Expanded into Fiji with Awesome Adventures Fiji.- Annual production of all brochure (4x), POS material, product manual, image CD ROM,build and maintain website (3x).- Complete advertising contracts and create, supply artwork.- Attend trade shows (TRENZ, MEETINGS) and offshore sales missions.- Set up, mange clients database CRM (Goldmine)Achievements:- Achieved sales targets set each year, grew international business- Successful re-brand of Fullers Northland to Fullers Bay of Islands- Actively involved in the preparation of the entry document for the New Zealand Tourism Awards which lead to the following results: Supreme Winner New Zealand Tourism Awards 2000/2001, also awarded Distinction Award, Organised Group Tours and Touring Category, Visitor Activities &Attractions.

Berlin Area, Germany

- Assistant Regional Manager for the account 'Tourism Council of the South Pacific'- Responsible for the promotion (Destination Management) of the 12 South Pacific member countries in the European market- Planning, co-ordination and implementing of marketing strategies.- Organizing ITB ‘South Pacific Village’ 1996 and 1997 Berlin.- Initiating, co-coordinating and defining joint venture projects with trade (TOPS)- Daily office management duties.

Munich, Germany

- Marketing firm representing Tourism Council of the South Pacific and California TourismInformation office in Germany, Austria, Italy and Switzerland.- PR, trade shows, consumer trade fairs, media visits to South Pacific.- Experience: working for a Government organisation.- Highlight: Visit South Pacific Year 1995

Bachelor Of Commerce (Double Major: Tourism & Marketing), Tourism & Marketing

Activities and Societies: International Club

Education record

Activities and Societies: Rugby, tennis, debating team

Education record

Education record