Responsible for managing strategic relationships and for providing the NinthDecimal business with the necessary support for offline measurement implementation and research analysis.Supported logistical efforts associated with managing key agency/publisher relationships and the deployment of measurement solutions across associated publisher network.Worked closely with sales, account management, and measurement product team to create and deploy competitive measurement platform.Acted as the primary liaison between our partners and all internal teams to ensure full support of all ongoing campaigns and post campaign measurement reports to include pixel deployment, dashboard training and post campaign measurement report reviews.Pulled pixel fires and valid device ids by channel and inventory type post campaign launch using IPython notebook to determine that all data was flowing into the system properly.Strategic accounts managed included: TJX companies (T.J.Maxx, HomeGoods, Marshalls, Sierra Trading Post), The Home Depot, and Pernod-Ricard.Developed and implemented new processes and best practices as it relates to the Measurement team monthly billing reconciliation and QA, custom pixel creation solutions for strategic accounts, as well as tools for effective campaign management.

Responsible for delivery of revenue upwards of $8M per quarter for Central, Eastern and Westernregion accounts.Provided Executive team with department revenue forecast on a weekly basis.SME and Ad Operations point of contact for all high visibility accounts and client calls.Worked closely with Campaign Management, Trafficking and Account Management teams to strategize on ways to deliver on performance goals and resolve any campaign issues.Instrumental in design and functionality of NinthDecimal’s proprietary platform, CMP, by meeting with UX designers to convey the team’s feature requests and usability requirements and testing the final product, eliminating the need for outside vendor order management system and DFP.Led efforts on automation of porting audience segments to external partners, resulting in 50% faster turnaround times for campaign launches.

Led Campaign Operations team, including Central, Eastern and Western regions in all post-sale campaign management responsibilities.Trained all new hires on proprietary tools, processes and optimization tactics.Provided career development and motivation to team members by having weekly 1:1meetings and team meetings.Collaborated with all leaders within Ad Operations, as well as cross-functional leadership todevelop and improve processes.Advised Campaign Managers of best practices and methods to assist them with managingtheir campaigns effectively and to help meet client KPI’s.Received Digital Ad Operations Certification (DAOC) through IAB in February 2016.

Managed and optimized 25+ mobile app, mobile web, video, desktop, tablet and cross-device campaigns across multiple DSPs and exchanges to ensure delivery and optimal performance.upward of $3M per quarter.Successfully managed and optimized campaigns by tweaking bids and delivery settings in DFP as well as DSPs and RTB Exchanges, including but not limited to The Trade Desk, TubeMogul, BrightRoll, Basis DSP (FKA Centro), UBER, TURN, Dstillery, Pubmatic, Mopub, Rubicon, OMAX, Smaato and Nexage.Skilled at creating and implementing custom audience segments for targeting programmatically on mobile advertising campaigns using proprietary tools and systems.Worked in DMP’s including Neustar, Acxiom Audience Cloud and Oracle Data Center to create and push segments to NinthDecimal to enable targeting on media campaigns.Communicated campaign details and KPIs to external publishers to facilitate proper set up and execution when additional inventory was needed, as well as provide performance updates throughout the campaign.Identified ad serving discrepancies and worked closely with trafficking team to troubleshoot and find resolutions.Received Employee of the Quarter award in Q2 2014.Other positions held at NinthDecimal: Campaign Manager, Senior Campaign Manager

Led newly formed team of analysts responsible for reporting of lead generation campaigns for B2B clients.Compiled and sent lead reports to clients on a daily basis.Acted as team lead for the reporting team, where I managed a team of 3 people.Updated internal document that included campaign details to ensure leads were recordedaccurately.Worked closely with engineering team to automate reporting process, resulting in an increase in the speed at which leads were delivered to clients.

Managed 20+ lead generation campaigns for leading performance marketing company in the B2B vertical.Organized, built and managed a variety of online campaigns and projects including CPL, CPM, CPC, Opt-ins, micro-sites and newsletters.Managed campaigns for clients such as Hewlett-Packard, Brocade, Adobe, Symantec, EMC, Google and Microsoft, upwards of $4M per year.Created registration forms for lead generation campaigns and scrubbed and manipulated data from the database using Microsoft Excel to provide paid leads to clients.Set up lead extracts in the internal system to ensure that leads were exported in proper fields based on the registration form inputs.

Responsible for collection and coordination of assets for lead generation, display campaigns and client portals.Coordinated with sales, creative, production, Ad Operations, publisher and email teams to develop and execute campaign launches while providing any pertinent information needed to ensure campaign success.Provided client direct and agencies with daily account support, including updates on campaign performance.Strengthened relationships with clients and agencies through daily communications.Created and implemented processes for the account management team and other cross-functional teams, resulting in fewer errors with campaign set up.

Coordinated advertisement billing, creative and scheduling from point of sale to fulfillment for Phoenix’s largest newspaper. Advertisers were small to medium-sized businesses.Served as liaison between 8 person sales team and local customers to ensure advertising needs were met.Scheduled advertisement run dates and released ads for print in The Arizona Republic.Solely responsible for the management of 85 accounts from 2009 - 2010.Skilled with a range of advertising mediums, including print, Ad Stikits, flyers, email blasts,digital display ads, and SEM marketing campaigns.Trained coworkers on policies and procedures, along with operating systems.

Point of contact for multiple campaigns to ensure proper implementation and optimization.Coordinated the purchasing of digital media space throughout various sites.Monitored campaign effectiveness through recording and analyzing statistical data.Generated and prepared daily and monthly campaign performance reports.

Freelance assignments for multiple companies in the Entertainment industry.Handled administrative duties like filing and organizing checks and bookings.Distributed mail and packages, placed FedEx orders, and coordinated messenger services.Companies included: 3 Arts Entertainment, Furlined Productions, and Jerry Bruckheimer Films.

Assistant to 4 Account Executives at fashion and apparel industry newspaper.Emailed and faxed media blasts to promote product placement and advertising in upcoming editions.Compiled and distributed Media Kits to domestic trade shows.Prepared expense, sales and business reports for Director of Marketing.