Domitila Salvi Sakamoto Amorosino Email & Phone Number

Sweden

- Engaged in collaborative work with the IT team through the agile process, participating in grooming sessions and serving, as a liaison between market demands and the tech team's developments. - Contributed with Social Media projects for global consumer engagement and led the training for the Brazilian team, supporting regional competences. - Contributed to the implementation of e-learning initiatives, with platform setup, and developing training modules. - Facilitated regular calls to ensure consistent content delivery across international borders as part of the support for global knowledge dissemination.- Reviewed the documentation of global processes for the department.

São Paulo, Brasil

Implementation of the marketing, promotion, and events plan for one of the most important malls in the group. Performance in the luxury market, with customer loyalty and enchantment, generating positive emotions in the purchase process. Reporting to the local marketing management, with interface with corporate teams.- Managed of online and offline institutional communication with an interface between agencies and internal teams to achieve the goals of the annual communication plan and coordinated of work with the press office with definition of the communication plan, agenda, press release and relation with influencers. - Managed proprietary and unprecedented events for the brand such as: exhibitions, children's, sports, fashion and charitable events, promotions, among others, having reached, for example, record audience, increased participation in promotions and increased brand exposure. - Performed actions and partnerships to generate flow and enhance the occupation of spaces, in addition to participating in meetings with the media department and third parties to promote sponsorship actions with partners. - Cooperated with crisis communication and training. - Managed the budget of the marketing, promotion, and events department.

São Paulo

Ensure the company's strategic relationship with partners, stores owners, companies, and customers. Management of the customer service team. Ensure excellence in experience on all fronts of the mall's operations. - Led meetings to establish strategic partnerships with companies from different segments.- Worked in strategic partnerships with stores to enhance the brand reach and empower the relationship with customers.- Implemented the customer relationship program: Iguatemi One.- Engage and keep customers through extensive touchpoints: Email, Website, Social Media, App, E-Commerce and Customer Service Center.- Built strong rapport with clients by promptly responding to the issues and providing exceptional services.- Coordinated the Customer Service (SAC), with management of all communication channels, contributing to better customer service and satisfaction.- Using NPS to measure the loyalty of customer relationships, with positive feedback.- Managed annual budget analyzed performance to achieve business goals. Worked in continuous process improvement.- Supervised eight staff members (including Receptions and Baby Care Teams), assessed performance, evaluated training needs, and devised plans to optimize productivity. Also, I implemented the job rotation plan with learning tracking and positive results.- Ensure excellence in reception team.

São Paulo

Implementation of the marketing, promotion, and events plan for one of the group's shopping centers: Pátio Higienópolis. Collaboration with the mall ecosystem. Team management.- Managed institutional communication online and offline with interface between agency and corporate team to implement the annual communication plan. - Performed actions and partnerships to generate flow and enhance the occupation of spaces. - Led meetings with the media department to align and promote sponsorship actions according to the marketing calendar. - Worked with the press office to ensure the communication plan, agenda, press release and relation with influencers. - Cooperated with crisis communication and training. - Managed budget for the marketing promotion and events department. - Coordinated events such as exhibition, children's event, social event and fashion event, having participated for record-breaking public visits event.

São Paulo E Região, Brasil

Creation, planning and implementation of a new brand of women's clothing and accessories, with sustainability as its core. Product lines development and launch. Omnichannel management.Company selected to participate in the 1st graduating class of the Export Qualification Program (PEIEX - Programa de Qualificação para Exportação), offered by Apex-Brasil, a Brazilian Trade and Investment Promotion Agency.- Identified the opportunity and developed an eco-friendly Brazilian swimwear brand for exportation.- Responsible for naming, business plan, strategic planning, brand positioning, commercial partnerships, and supplier development.- Implemented and operated the brand’s e-commerce and managed Amazon and other regionals sales marketplaces.- Developed strategic partnerships to sell products in brick-and-mortar multi-brand stores.- Responsible for research and development of new products and materials, focusing on the study of sustainable raw materials, acting in all stages, from choosing and testing the fabric, approving the pilot piece, producing, and launching products.- Drove social media strategy based on solid business objectives.- Manage end-to-end e-commerce operations, including merchandising, logistic and delivery, promotion, and pricing.

California, Us

Conception and implementation of new brands to operate in the superfood and beverage sector. Study and use of best practices in innovation concept. Part of a global team (company based in California, USA). Direct report to the CEO.- Participated in the development and implementation of the business plan for startups, with positive results with investors.- Responsible for market and trends studies, developing the strategic go-to-market plan for new brands.- Developed visual identity with implementation of the communication plan for new brands, such as Kana Organics (California, USA) and Blue Olive (Guangzhou, China) with support in the implementation of the first Blue Olive olive oil concept store.- Participated in international food fairs, such as Expo East, Expo West, among others.- Worked with global and regional team to define the ecommerce and stores roadmap and strategy for brands.

São Paulo

Responsible for the company's go-to-market strategy in São Paulo and responsible for the marketing plan in commodity industrial sector (metallic structures). Direct report to the CEO and CFO.- Responsible for the company's strategy to start operations in São Paulo, as part of the expansion plan of this company based in the Northeast region.- Implemented market analysis and segmentation and created relationship methodology with customers and prospects.- Managed CRM and, I was responsible for monitoring the sales pipeline.- Developed new local partners and structured training to teach about the products and services offered by the company.- Led team to execute marketing communications strategic plan.

São Paulo Area, Brazil

Developed and implemented the Marketing Department in the B2B market, development of marketing and communication plan. Team management. Reporting to the commercial director.- Elaborated the new branding strategy, defining a new positioning and visual identity, making the brand effectively more present in the market, and recognized by the B2B public, generating more business for the company. Led strategic marketing activities and communication plans with negotiation with vehicles, execution of campaigns, online strategy and advertisements, to ensure strategically positioning the company in the market.- Implementation of the calendar of actions and events throughout the year to strengthen the brand's bond with customers and capture new leads, as well as publicize the company to operate in new markets, being the company's beginning to participate in large events.- Responsible for content development and management of internal marketing channels.- Acted in the company's digital transformation, defining an online strategy and developing a mobile app, in partnership with a specialized agency, making it possible for the client to monitor the progress of the work in a practical way. - Implemented the "Customer Focus" strategy with customized presentations in the engineering and corporate architecture sector, achieving success in attracting new clients.- Participation in the creation of a business case, with positive returns in several companies/segments, such as HSBC, Monsanto, Hotel InterContinental, Brasilprev, Mars Brasil, Barry Callebaut, Huawei, Grupo Fleury, Serasa Experian, Gafisa, Royal Canin, among others.

São Paulo Area, Brazil

Responsible for assisting the activities of the marketing department for the B2C market, with support for the company's communication and creation of graphic materials, product management, website and e-commerce.- Responsible for launching and monitoring the life cycle of the product portfolio for consumers in São Paulo and Curitiba.- Participated in the execution of marketing plan actions following the activities scheduled.- Participated in the implementation of the e-commerce making the demand for modernization of the system, with organization of material and coordination of training for employees.- Managed website content with usability analysis, working in partnership with web agency.- Developed graphic materials, such as the elaboration and layout of the company's magazine, with a circulation of 30,000 copies, in addition to catalogs, advertisements and other materials for the point of sale.- Responsible for the management and implementation of CRM reports, with administration of the information collected from the stores, increasing the profitability of the customer cluster.- Established partnerships with companies with a similar target audience, aiming at synergy and reduction of operational cost to conquer new consumers.

Continuing Education

Continuing Education

Summer School

Continuing Education

Continuing Education

Summer School

Summer School

Pós-Graduação Lato Sensu

Latu Sensu Graduation

Bachelor'S Degree