As a category leader, I wear multiple hats, from Product Marketing to defining the Go-to-Market motion while owning the yearly pipeline goal of $10 Million creating and executing effective marketing strategies. I work with product management leaders to oversee the entire lifecycle, right from market research and development to launch, ensuring our messaging and positioning stand out. Additionally, I work closely with sales and customer success teams to develop GTM strategies that boost pipeline revenue and market share. I've also built a marketing operations team during my time and defined the structure need to execute the marketing strategy and compliment the functional team to enhance top-of-the-funnel activities,

In my role as a Product Manager, I have fostered a strong agile subject area and inspired teams to continuously improve product management practices. By leveraging tools like JIRA, I have facilitated the implementation of agile methodologies, such as Scrum and encouraged teams to embrace iterative and incremental development.I have driven alignment, secured necessary resources, and overcome impediments that may hinder product development. I have collaborated with stakeholders across the organization to ensure clear understanding of product objectives, align priorities, and mitigate any roadblocks that could impede progress.By leveraging tools like JIRA, I have facilitated the collection and analysis of data to validate outcomes, derive insights, and inform product strategies. This data-centric approach has empowered teams to make informed decisions, optimize product features, and drive business success.Educating and coaching the team on product management standard processes has been a core aspect of my role. Leveraging my experience and expertise, I have provided guidance on best practices, facilitated workshops, and conducted training sessions to equip the team with the necessary knowledge and skills.I've partnered with Technology leaders on defining end-state architecture to drive secure, performant, and scalable technology solutions.

I have experience in spearheading platform transformation projects, aligning diverse functional groups such as Legal, Compliance, Technology, Operations, Business Management, and Risk. My expertise lies in meticulously planning, gathering requirements, and executing projects of significant scale. I have a proven track record of designing comprehensive operating models from front to back, including robust control frameworks, demonstrating a deep understanding of intricate processes and products.Demonstrated expertise in driving revenue growth by successfully launching products and managing complex programs to achieve organizational objectives. Throughout the end-to-end product lifecycle, from ideation to commercialization, I oversaw activities such as product launch, pricing, positioning, and the creation of marketing collateral. By developing and executing comprehensive sales strategies and GTM motions, I generated a pipeline value exceeding $5 million.

As the Business Intelligence Analyst, I excelled in executing analytics and reporting initiatives by leveraging a comprehensive suite of MI/Reporting tools for Leadership, particularly focusing on Operations. Some of the key highlights of my role include:Leading the execution of the analytics and reporting initiative roadmap and ensuring successful implementation and alignment with organizational goals.Utilizing data and analytics techniques to execute strategies that drive improvements to business processes, resulting in increased efficiency and effectiveness.Collaborating with stakeholders from various business units to understand and manage risk while bridging client requirements with the organization's structure, fostering a seamless flow of information and effective decision-making.Supporting teams in identifying automation opportunities and gaps in key process flows, effectively reducing manual errors and streamlining workflows. I worked closely with cross-functional teams to fulfill these requirements and ensure smooth implementation.Developing a deep understanding of technical systems and business processes, allowing me to extract data-driven insights and identify opportunities for engineering enhancements, thereby improving overall performance.Demonstrating a strong customer-centric approach and utilizing visual storytelling techniques to effectively communicate complex insights, ensuring clear understanding and engagement from stakeholders.Taking charge of producing key reports across Markets Operations and delivering updates to leadership, providing them with meaningful data on business initiatives to drive informed decision-making.Possessing exposure to tools like Python, Power BI, SQL, JIRA, and Tableau, allowing me to leverage these tools for advanced data analysis, reporting, and visualization.

Brand research (Quantitative)Analyzing the different modes in which a brand gets airtime.Providing Brand millage for the sponsors of the event.