Develop and execute multi-channel strategies for Tomb Raider, increasing followers by thousands across platforms.Create engaging content (teasers, trailers, behind-the-scenes) while maintaining brand consistency. Oversee @tombraider: Facebook (1.5M+), Instagram (302K+), TikTok (95K+), Youtube (154K+), X (280K+), and BlueSky (1K+).Manage fan engagement, boosting community interaction.Coordinate with marketing, PR, and development teams for product launches and events.

DomoINK is more than just a brand – it's a lifestyle. The unique collection of art, home decor, apparel, and gifts are designed to celebrate diversity.

Collaborated on creative campaigns for over 10 global clients, including Forbes and Procter & Gamble, resulting in increased potential leads, follower growth, and sales.Contracted by industry-leading agencies such as FleishmanHillard to oversee projects and ensure successful execution.Developed and posted viral content on TikTok and Instagram, garnering over 1 million views within a month, and leading to brand collaborations with Bleacher Report and LA Times.Recognized as an industry expert in commercial design and marketing, frequently invited to participate in industry podcasts like Side Hustle Pro to share my knowledge.Write articles for CNBC.com, educating creatives on achieving a work-life balance.Built a popular Instagram account, @snoopdoggydom, through viral content creation and brand collaborations, resulting in account verification.Select AchievementsSamsung- Created art panels for the Samsung Bespoke line, which sold out within a week of launch.Target- Illustrated greeting cards in collaboration with the American Greetings team.- Developed limited edition labels for black-owned brands for Target’s shelves, including campaigns - like Camille Rose Naturals, in celebration of Black History Month.- Pitched my brand, DomoINK, to Target leading to the creation of a home decor line in-house and online at Target locations nationwide.- Partnered with influential figures such as Tabitha Brown to drive launch engagement, resulting in products selling out in stores and online in less than two weeks.

Collaborated with influencers and actors for marketing campaigns through participation in shoots, sets, live streams, and red carpets.Created, filmed, and edited social content for @starz on TikTok, Twitter, Facebook, and Instagram, resulting in numerous viral hits that increased engagement to average 4% a post and attracted thousands of new followers to the platforms.Collaborated with various teams including product and marketing to design assets including GIFs, banners, and social media content for direct-to-consumer fan programs to engage communities.Edit theatrical and streaming video content using A/V post-production workflows.

Created social media strategies for Instagram, TikTok, and Youtube to boost Vetted, Forbes’ shopping platform, boosting annual profits from $3 million in 2021 to $43 million in 2023.Collaborate with designers, editors, and marketing to integrate shopping and news content across the Forbes ecosystem seamlessly.Use Canva, Photoshop, Illustrator, Premiere Pro, and Figma to design across multiple platforms like articles and social media.Designed the best-selling apparel collection, “Self Made.” Revenue of $127K within months of launch.

Oversaw Southern California enrollment centers to ensure they meet brand guidelines of Covered California. Regular trips between Los Angeles and Sacramento, CA made to collaborate with healthcare experts and marketing team members.Developed strategies to boost healthcare enrollment using a $111 million marketing and outreach budget, resulting in a three-to-one return on investment.Designed static and animated social media content for multicultural campaigns, reaching over a million customers in various languages. Developed marketing plans to improve brand awareness, meet project KPIs, and sales.Organized in-person promotional events with top insurance agencies like Kaiser, Oscar, and Blue Shield.Educated 300+ sales agents on the fundamentals of selling health insurance through CRM, in-person, and email marketing.

Collaborated with both internal and external stakeholders to oversee artistic direction for Gilead’s campaign, Advancing Black Health and Equity, with adherence to brand guidelines.Enhanced social strategy to increase cultural relevance for Black and diverse communities.Designed logos, brochures, style guides, and experiential concepts for a range of channels and audiences.Designed presentation templates to enhance branding through Keynote, Powerpoint, and Google Slides.

Enhanced escrow processes for 200+ listings, handling transactions totaling $500M+.Designed offering memorandums, email campaigns, and flyers for property listings.Oversaw logistics for gift-giving, client retreats, open houses, and travel for real estate agents.

Redesigned giantrv.com on WordPress to improve user experience and boost lead generation.Created website banners, retail display posters, and social media content to establish brand consistency and drive sales.Devised trade shows in target markets leading to an extra $10M in annual revenue.

Authored and distributed 520K+ marketing emails per campaign, increasing daily revenue by 20% and enhancing customer engagement.Conducted A/B testing of targeted messaging, resulting in a doubled customer loyalty rate and 60K+ additional engagements.Developed visual brand guidelines, created content for the website and social media, and grew Instagram following to 20K+.Redesigned landing page with SEO optimization, resulting in a 30% increase in conversion rates and generating 100K+ unique leads monthly.

Lead a talented creative team that launched over 1,000+ Go-To-Market (GTM) products across Amazon.Manage digital Wholesale and Amazon channels, including P&L ownership and revenue forecasting.Created website and social content promoting products.Track and monitor channel strategy progress, take action if products are not meeting milestones or goals.Led launch of a Christmas tree that became an Amazon bestseller, 1M+ trees sold generating over $5M in monthly revenue during the holiday season.