Playrcart is a real-time technology and data platform that makes all marketing touchpoints transactional for brands. The platform significantly simplifies the consumer journey to any transaction, and delivers lead generation and first party data to improve marketing effectiveness. Brands that use Playrcart’s technology see online friction reduced by 75% on average, increased customer engagement, and an improvement in return on advertising spend (ROAS).

Responsible for all Ad tech integrations, strategy and deployment across all Time Inc. Data, programmatic delivery and video.

Responsible for all Digital Development, 3rd party partners and Ad tech integrations across all Time Inc. Sites

Launched in August 2006, The Web TV Enterprise is a video on-demand (VOD) specialist. The company’s primary focus is our Web TV Ad Network, which features video channels from leading publishers and content producers. The emergence of engaging and professional premium video content on the web has attracted a huge audience worldwide, which is growing every day, along with new programmes, video clips and channels.In addition to exclusively monetizing video channels for leading web publishers, we have also built a proprietary video platform that powers new channels, creative solutions and ad campaigns. Acquired by Collective in March 2011.