Brand Strategy and Advertising development expert with over 20 years of experience. I have led brand teams in Europe, Latam and Asia. I joined P&G's in-house consultancy on brand strategy and communication after successful experiences with Ad agencies (Leo Burnett, Saatchi) and retail brands (Swatch) globally.I handle brand strategy and business growth projects for a range of products and services, from start-ups to scale ups and corporates. I focus on building strong teams and setting up the relevant processes for end-to-end marketing development, from briefing agencies to producing assets and analysing results. I AM : A rare Caribbean on a journey to give his multicultural children a holistic view of humanity.A rare P&G alumnus: one of the few external expert hire in P&G marketing (2003, Geneva).A rare practitioner: most look at the world through a global lens from headquarters. I lead by being deeply entrenched in and exposed to the realities of regional markets. I have worked and lived on 4 continents with a proven track record of building strong brands in Europe, Africa, the Middle East, Latam and Asia. Now a rare management consultant covering (B2B and B2C) amrketing & keen to explore new horizons. I DELIVERSustainable business plans, mixing fundamental marketing & advertising tools with first-hand cultural intelligence, people understanding and state of the art technology. From design to execution, I help businesses identify growth strategies . I VALUE:- diversity: proudly Afro-Caribbean, French national, resident in New Zealand, with roots in Singapore, Switzerland, Chile and Panama. I speak 4 languages fluently.- giving back: Sought after thought leader on marketing: Golden Festival (Beijing), Shanghai International Ad festival, EFFIE (GC, APAC, Global); Spikes; Mobile Marketing Association; Adfest, WARC, Festival Of Media (Global), Auckland Business chamber Awards, Marketing Association You Tube awards (NZ) . Keynotes and moderator at regional conferences- Helping each other: Board Member (Marketing Society APAC), Advisor to VCs (Big Idea Ventures, professor in global marketingKEY ACHIEVEMENTS✔ Coaching high-performance marketing teams✔ Launching new brands across cultures, markets, categories (FMCG, foodtech, biotech)✔ Revitalising mature brands: Business turnaround (repositioning/relaunch) ✔ Fostering technology adoption: martech evangelisation, DTC or eCommerce expansion. ✔ Designing startup and scale-up engagement plans ✔Parnership sourcing: supporting growth building through a solid partnership network.