Dom Waghorn Email & Phone Number

Dom Waghorn is a Global Customer Experience Transformation Specialist at bp. He possess expertise in digital strategy, user experience, information architecture, digital marketing, content strategy and 20 more skills. Colleagues describe him as "Dom was the reason I took the job at SYZYGY. He’s very easy to strategically and personally get on with. He’s the most generous/ empathetic line manager I’ve had in terms of his time to discuss projects from a variety of different viewpoints - face to face and in COVID-19 conference call lockdown times. I really enjoyed my time working with him on new business, client and agency propositions. I leant a lot to take forward into the future."

Listed skills include Digital Strategy, User Experience, Information Architecture, Digital Marketing, and 21 others.

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  Global Customer Experience Transformation Specialist

  Bp

  Oct 2021 - Present - London, England, United Kingdom

  Global CX Lead, helping to change a company and industry going through its own substantial change.Work across all regions, markets and brands within bp to reorganise teams and planning cycles around customer needs and opportunities. A lot of the focus is on:- Getting the 'fundamentals' in place - journey management, VOC/insight, design thinking methods, measurementDeveloping POCs and pilots that can scale across all kinds of different customer segments, business units and cultures- Proving out value and connecting CX to business benefits and prioritisation models- Bringing cross-discipline teams together in service of customers- Training and mentoring senior leaders and other 'customer' colleagues in all aspects of CX