• Building financial and buy plans to the BDM strategies at the item level addressing individual store needs • Identifying business opportunities and risks associated with the current financial position and performance of the business • Providing feedback for assortment, pricing, and sku count to support strategy decisions along with pricing, space, and promotion at the category level • Conceptualize category strategy execution through financials • Partnering with BDM to supply the appropriate decision making analysis to support the planning, managing, delivery, and evaluation of clustered assortments at the item/category levels • Ensuring the financial strategy is consistent with the budget and profit parameters • Managing all levels of communication with all stakeholders pertinent to the success of the overall business and HEB

Forecasting analysis for Pet and Household Chem. categories totaling 5200 SKU’s • Managing $15.5M in weekly inventory spanning eight warehouse facilities Performing consistent average of 95% service level and 86% forecast accuracy • Supporting Business Development Manager’s on key initiatives including retail sales support, new item execution & store refresh, promo planning, ad execution and SKU analysis • Managing all levels of communication with vendors, brokers and HEB partners • Partnering with Replenishment Planner to effectively execute all Supply Chain initiatives, processes and strategic planning

National promotions building, contract auditing and program adherence, fee allocations and Global Buyer support.

• Represented over 90 Natural and Organic Grocery/Specialty Brands • Successfully established business relationships with key retailers including Whole Foods Market, Central Market, Sprouts, Sunflower Market and Natural Grocers • Executed monthly sales targets and quarterly marketing budget goals set by principles • Consulted independent retailers with new business strategies to compete within a chain driven market • Sales analysis performed on all items utilizing SPINs and WFM Portal Data to identify trends, new item opportunities, ACV gaps and maximize item distribution points • Established strong business relationships with key distributors and vendor partners • Increased overall territory sales by 20% YOY

Executed supply chain purchasing including General Merchandise, Dry Grocery, Specialty, Whole Body and specializing in Dairy • Partnered with Regional and National Coordinators and the Private Label Team to maximize profitability for the Southwest and Rocky Mountain Regions • Initiated category management process utilizing Sku Rationalization reports, Data Cubes and Microstrategy reports to streamline product mix, maximize sales and profits • Consulted with brands, vendors and regional teams on product design and marketing strategies to best impact overall sales and profit margins • Collaborated with National and Regional leadership team to execute all promotional programs, forecast analysis and new item rollouts • Consistently recognized for exceeding margin targets, setting multiple sales records and increasing profits 25% YOY

Performed purchasing and accounting processes for all grocery sub teams • Forecasted and coordinated all national and regional off shelf promotional planning • Reviewed all promotional items to recognize top margin performers, lost leaders and forward-buy opportunities • Collaborated with regional leadership to create new innovative store format • Consistently met or exceeded all sales and margin target goals.