40 years + experience in Consumer Products business working for manufacturers and retailers in multiple categories throughout the U.S., Canada and Europe. Track record of integrity, creativity and initiative.Specialties: Trade Management–fund design, promo optimization, reporting, practicesPricing–connecting marketing strategy, P&L, customer needs and pragmatic analyticsCategory Management–development, education, execution of category selling platforms (Including Shopper Marketing/Department Reinvention)Sales Management–structure, sales operations, policies/procedures, customer segmentation, joint business planningMarketing–experienced with small to medium brand market, channel and customer positioning
Listed skills include Consumer Products, Shopper Marketing, Cross Functional Team Leadership, Strategy, and 30 others.